Official Online Store Launches for Mega-Hit EMPIRE

In time for the holidays fans can purchase show-inspired lifestyle
fashion, all at accessible prices

LOS ANGELES–(BUSINESS WIRE)–Ever wonder how you could expand your wardrobe to rival Cookie Lyon’s
glitz and glam portrayed on FOX’s hit television show, EMPIRE? EMPIRE
will once again cross from on-screen to real-life to bring consumers
apparel, accessories and jewelry inspired by the show. Twentieth Century
FOX Consumer Products, in collaboration with Delivery Agent, a leading
digital commerce technology company, is launching the “official EMPIRE
commerce experience” today along with a $1,000 EMPIRE holiday shopping
spree sweepstakes.

At the center of the experience,
will offer an eclectic shopping metropolis of fashion and accessories
inspired by the hit FOX series targeting all ages and demographics. Fans
can find EMPIRE pattern jersey dresses, varsity jackets and casual vests
as well as soon to be rolled-out home goods. All the products are
seen-on or inspired-by the groundbreaking series that delves into the
glamorous and always unpredictable world of Hip-Hop & R&B music.

To celebrate the grand opening of the “official EMPIRE commerce
experience,” and in conjunction with Black Friday, one of the biggest
retail days of the year, fans will have access to exclusive,
never-before-seen products at special limited-time pricing, along with
free shipping. The “official Empire commerce experience” will
continually offer new styles and make the current holiday season an
adventurous opportunity to provide unique gifts for EMPIRE lovers;
connecting fans to the program even after the fall finale concludes on
Dec 2.

In regards to the announcement, Peter Leeb, Vice President, Global Brand
Management & Strategy, Twentieth Century FOX Consumer Products stated:
“We are thrilled to uniquely extend the global phenomenon of EMPIRE
through a shopping experience accessible across the platforms that fans
use to engage with the show – from Twitter to YouTube to and back
on to the television through Delivery Agent’s ShopTV® t-commerce app.”

Having taken TV audiences by storm in its record-setting first season,
EMPIRE returned this season as the No. 1 series on broadcast television,
averaging 22.9 million viewers across multiple platforms, as well as
being the most tweeted-about scripted program on broadcast television
this season on Twitter. Only two all-new episodes of EMPIRE remain this
fall, with its fall finale airing Wednesday, Dec. 2 (9:00-10:00 PM
ET/PT) on FOX. EMPIRE begins Part Two of its second season Wednesday,
March 30 (9:00-10:00 PM ET/PT).

“We are here to champion and support FOX’s vision and goal of
celebrating EMPIRE’S loyal fans and their role in pop-culture,” said
Mike Fitzsimmons, Delivery Agent Chief Executive Officer. “Now millions
of fans have the opportunity to shop EMPIRE across screens and devices
extending their involvement with the hit show.”


Alleviating the stress of holiday shopping, the “official Empire
shopping experience” is accessible from all access points across digital
commerce channels including:

    Fans can shop the show through
  • Twitter: Fans can follow the show on
    Twitter @EmpireFOX to access special offers Tweeted with a “Buy
    Button” enabling one-click transactions from within the show’s
  • YouTube: Video clips on the official
    EMPIRE channel will be shop-enabled.
  • Shop by Remote: Fans can shop the show
    via their remote control and Samsung, LG or Sony Smart TVs or Roku
    streaming players by accessing Delivery Agent’s ShopTV® television
    commerce app.
  • Facebook: Like EMPIRE on Facebook for
    access to special holiday offers.


From Imagine Television in association with 20th Century FOX Television,
the series was created by Academy Award nominee Lee Daniels and Emmy
Award winner Danny Strong, and is executive-produced by Daniels, Strong,
Academy Award- and Emmy Award-winning producer Brian Grazer, Ilene
Chaiken and Francie Calfo. “Like” EMPIRE on
Facebook at EmpireFOX. Follow the series on Twitter @EmpireFOX and join
the discussion using #empire. See photos and videos on Instagram by
following @EmpireFOX.

About Twentieth Century FOX Consumer

A division of 21st Century FOX and
recognized industry leader, Twentieth Century FOX Consumer
Products licenses and markets properties worldwide on behalf of
Twentieth Century FOX Film
Corporation, Twentieth Century FOX Television
and FOX Broadcasting
Company, as well as third party lines. The division is aligned with
Twentieth Century FOX Television,
the flagship studio leading the industry in supplying award-winning and
blockbuster primetime television programming and entertainment content.

About Delivery Agent, Inc.

Delivery Agent, Inc. is the market leader in turning audiences into
revenue generating customers for the world’s largest brands and media
companies. Delivery Agent’s proprietary technology allows viewers to
engage with and transact directly from advertisements and television
shows through web, mobile, and advanced television applications.
Currently in market with leading broadcasters, advertisers, MVPD’s and
smart TV manufacturers, Delivery Agent brings scalability, organization,
and economic incentive to a disparate ecosystem that has traditionally
lacked uniform technical standards and has been challenged by complex
rights and revenue sharing issues. The company is deployed and maintains
long term partnerships with NBC, FOX, CBS, HBO, Showtime, Pepsi, Visa,
Comcast, Cablevision, AT&T, Verizon, and Samsung among others. More
information about Delivery Agent is available at
and @deliveryagent.


Davis Communications Group, Inc. for Delivery Agent
Debra Sharon
Davis, (818) 710-8198
for Fox
KristiAnna Collura, 310-999-8725
Century FOX Consumer
Craig Radow, (310) 369-3293