Old Spice Gives 2016 NFL Draft Class a “Smellcome to the NFL” with the Legendary Performance of the New Hardest Working Collection Lineup

  • Smellcome to the NFL Kits include the new Hardest Working
    Collection
    of anti-perspirants/deodorants and body washes
    delivering performance for guys who demand more from their grooming
    products.
  • Old Spice, the “Official Deodorant and Body Wash of the NFL,” teams
    up with expected top picks Ezekiel Elliott and Laquon
    Treadwell
    to share 2016 NFL Draft week experiences with Draft
    Day Facebook Live chat
    .

CINCINNATI–(BUSINESS WIRE)–Old Spice, the “Official Deodorant and Body Wash of the NFL,” is
equipping future NFL stars with the performance of the new Hardest
Working Collection of anti-perspirant/deodorants and body washes,
providing prospective draftees with the confidence they need to succeed
in their new NFL careers. A grooming staple found in all NFL locker
rooms across the League’s 32 teams, the manliest grooming brand on the
planet will supply newly-minted rookies with Old Spice “Smellcome to the
NFL” Kits, complete with the legendary performance of the Hardest
Working Collection featuring Odor Blocker and Sweat Defense
anti-perspirant/deodorants and Dirt Destroyer body wash in addition to
Old Spice Hair Care and Styling products that will have the guys looking
like locker room veterans.


Old Spice is teaming up with expected top picks, including former Ohio
State running back Ezekiel Elliott and Ole Miss wide receiver Laquon
Treadwell
to give NFL fans direct access to their Draft Week
experiences with Old Spice’s first-ever Draft Day Facebook Live chat on
Thursday, April 28 from noon to 1 p.m. CT, just hours before the big
night. Fans are invited to like Old Spice at Facebook.com/OldSpice
for updates and interact with the players live on Draft Day. Elliott and
Treadwell will also share their pre-Draft thoughts in interviews with
top sports outlets during the week. Elliott is on Twitter (@EzekielElliot)
and Instagram (EzekielElliott),
while Treadwell can be followed on Twitter (@SuccessfulQuon)
and Instagram (SuccessfulQuon)
for the latest on their appearances.

“Guys have turned to Old Spice to help them navigate the seas of manhood
for nearly 80 years,” said Janine Miletic, Old Spice Brand Director at
Procter & Gamble. “Old Spice is proud to help young athletes get their
careers off on the right foot by providing the new Hardest Working
Collection, Old Spice’s most powerful anti-perspirant/deodorants and
body washes, each delivering the performance demanded by the rigors of
the NFL.”

Old Spice Grooming Lineup

Old Spice offers a full range of grooming products, including
deodorants, body washes, body sprays, shampoos, hair stylers, electric
shavers and trimmers, shave gels, after shaves and colognes. Old Spice
Hair and the new Hardest Working Collection are part of the day-to-day
grooming regimen of guys everywhere to look and smell fresh from head to
toes.

Old Spice Hair Care and Styling Lineup

Old Spice features an assortment of shampoos, conditioners and styling
products designed to give guys the hair – and confidence – they need to
succeed. For those looking to “Right Your Hair Wrongs,” Old Spice has
the answer.

Hardest Working Collection Lineup

  • Odor Blocker Anti-Perspirant/Deodorant – Odor Blocker is Old
    Spice’s most powerful invisible solid anti-perspirant/deodorant,
    delivering legendary performance through stronger and longer sweat
    protection than its other collections and a 50 percent increase in BCD
    odor fighting technology that only Old Spice can claim. Odor Blocker’s
    unique invisible solid anti-perspirant formula forms better plugs to
    protect against sweat.

    • Scents include new Lasting Legend, Pure Sport Plus, Stronger
      Swagger, Extra Fresh and Tougher Timber.
  • Sweat Defense Anti-Perspirant/Deodorant – Sweat Defense soft
    solid anti-perspirant/deodorant is Old Spice’s ‘gold standard’
    delivering “stronger and longer sweat protection” for all-day dryness.
    The category standard for extra effective anti-perspirant/deodorants
    is a 30 percent sweat reduction. Old Spice Sweat Defense delivers a 66
    percent sweat reduction. Sweat Defense also is now turbocharged with
    Old Spice’s proprietary BCD technology to trap and lock away bad odors
    as they occur while releasing fresh, manly scent in its place.

    • Scents include new Lasting Legend, Pure Sport Plus, Stronger
      Swagger, Extra Fresh and Fresher Fiji.
  • Dirt Destroyer Body Wash – Dirt Destroyer is Old Spice’s most
    powerful body wash, offering 15 percent more cleansers, a 30 percent
    thicker formula and 20 percent more scent. Its thicker formula
    delivers a thick, dirt-eliminating lather and less down the drain
    resulting in a better overall shower experience.

    • Available scents include new Lasting Legend, Pure Sport Plus and
      Stronger Swagger.

For more information on the new Hardest Working Collection and the Old
Spice Hair Care and Styling lineup, visit OldSpice.com.
More on Old Spice and Old Spice at the 2016 NFL Draft, can be found on
Twitter (@OldSpice),
Facebook (Facebook.com/OldSpice),
YouTube (YouTube.com/OldSpice),
Instagram (oldspice)
and Tumblr (oldspice).

About Old Spice

Procter & Gamble’s Old Spice is the quintessential men’s grooming brand.
With 75 years as an American icon, Old Spice is the authority on the
male grooming experience and has leveraged this heritage to become the
No.1 selling anti-perspirant/deodorant stick and body wash brand with
guys of all ages. Old Spice brings authenticity, performance and
confidence to male grooming and offers a wide product portfolio for
today’s man, including anti-perspirants, deodorants, bar soap, body
washes, body sprays, after shaves and colognes.

Contacts

Procter & Gamble
Nicole Summers, 513-983-0502
summers.nc@pg.com
or
Citizen
Relations
Chris Overholser, 213-996-3791
chris.overholser@citizenrelations.com