Old Spice Names NFL Super Bowl MVP Von Miller as New Old Spice Guy to Represent the Legendary Performance of the Hardest Working Collection

The 4-Time Pro Bowl Selection, Style Iconoclast and Chicken Farmer
Joins Forces with the No. 1 Male Anti-Perspirant/Deodorant and Body Wash
Brand in the U.S. for Legendary NFL Season

CINCINNATI–(BUSINESS WIRE)–Old Spice, the “Greatest Smell in the NFL,” announced today it has
teamed up with star Denver Broncos linebacker Von Miller. Miller will be
the face of its 2016 NFL campaign featuring the brand’s Hardest Working
Collection performance lineup, Old Spice’s most powerful
anti-perspirant/deodorants and body washes in the world. As the
“Official Deodorant and Body Wash” of the NFL, Old Spice and its Hardest
Working Collection deliver Legendary Protection for Legendary Men.

“Between winning the Super Bowl, solidifying my status with the Broncos
and being named the newest Old Spice guy, 2016 is shaping up to be quite
a year,” said Von Miller of the Denver Broncos. “I’ve had my favorite
Old Spice scents for a long time and I only trust the Hardest Working
Collection to give me a deep clean after practices and keep me smelling
fresh on and off the field. There’s a reason you find Old Spice in every
team’s locker room.”

Miller is a perfect fit for Old Spice, the manliest grooming brand on
the planet. Entering his sixth season, Miller is coming off another
dominant year which culminated in being named Most Valuable Player in
Denver’s 24-10 Super Bowl 50 victory over the Carolina Panthers. Miller,
a four-time Pro Bowl selection, recently signed the richest defensive
player contract in NFL history. And his impressive hard work doesn’t end
at football. Off the field, Miller finds the time to successfully raise
chickens, devour the latest scientific and natural curiosities, plus
display amazing dance moves on television and in the backfield, all
while marching to his own fashion and style beat. Old Spice, known for
its memorable advertising creative and long-standing partnership with
the NFL, is coming off another year as the No. 1 male
anti-perspirant/deodorant and body wash brand in the U.S.

“We’re excited to welcome Von, one of the NFL’s top-performing players
and unique personalities, to the Old Spice family,” said Janine Miletic,
Old Spice Brand Director at Procter & Gamble. “Von’s engaging, humorous
demeanor and hardworking on-field performance align perfectly with our
ridiculously masculine brand and the performance of our Hardest Working
Collection combining our most popular scents with our most powerful
sweat and odor protection and deep cleansing body washes.”

Hardest Working Collection Lineup

  • Sweat Defense Anti-Perspirant – Sweat Defense soft solid
    anti-perspirant is Old Spice’s gold standard delivering stronger and
    longer sweat protection for all-day dryness. Old Spice Sweat Defense
    delivers 66 percent sweat reduction, outperforming the 20 percent
    category standard for anti-perspirants. Sweat Defense is also
    turbocharged with Old Spice’s proprietary BCD technology that traps
    and locks away bad odor as it occurs while releasing fresh, manly
    scent in its place.

    • Scents include new Lasting Legend, Pure Sport Plus, Stronger
      Swagger, Extra Fresh and Fresher Fiji.
  • Odor Blocker Anti-Perspirant – Odor Blocker is Old Spice’s most
    powerful invisible solid anti-perspirant, delivering legendary
    performance through stronger and longer sweat protection and a 50
    percent increase in BCD odor fighting technology that only Old Spice
    can claim.

    • Scents include new Lasting Legend, Pure Sport Plus, Stronger
      Swagger, Extra Fresh and Tougher Timber.
  • Dirt Destroyer Body Wash – Dirt Destroyer is Old Spice’s most
    powerful body wash, offering 15 percent more cleansers, a 30 percent
    thicker formula and 20 percent more scent. This thicker formula
    results in more dirt-eliminating lather with less product going down
    the drain for an overall better shower experience.

    • Scents include new Lasting Legend, Pure Sport Plus and Stronger

For more information on the new Hardest Working Collection and the full
Old Spice grooming lineup, visit OldSpice.com.
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About Old Spice

Procter & Gamble’s Old Spice is the quintessential men’s grooming brand.
With nearly 80 years as an American icon, Old Spice is the authority on
the male grooming experience and has leveraged this heritage to become
the No.1 selling anti-perspirant/deodorant stick and body wash brand
with guys of all ages. Old Spice brings authenticity, performance and
confidence to male grooming and offers a wide product portfolio for
today’s man, including anti-perspirants, deodorants, bar soap, body
washes, body sprays, after shaves and colognes.


Procter & Gamble
Nicole Summers, 513-983-0502
Chris Overholser, 213-996-3791