OPPLE Lighting to Accelerate Global Expansion in Celebration of 20th Anniversary

SHANGHAI–(BUSINESS WIRE)–OPPLE Lighting, a leading lighting manufacturer based in Shanghai,
China, recently announced that the company will accelerate its global
expansion and enhance its communication and cooperation with global
dealers to celebrate its 20th anniversary.

In order to increase its exposure to the global market, OPPLE Lighting
exhibited at Light + Building 2016 on March 13-18. This year, OPPLE
Lighting’s booth was moved from last year’s Chinese Pavilion to the
International Pavilion, which provided a broader stage to demonstrate
its pursuit of light technologies and the art of lighting. With the
concept of “Let’s Connect”, OPPLE Lighting successfully introduced its
innovative products and brand image to an international audience, as
well as strengthened its relation with the existing clients and obtained
opportunities to gain new clients, marking a great progress of its
international expansion strategy.

Meanwhile, with a purpose to enhance the bonds between OPPLE Lighting
and its Thai dealers, the company also held the Thai Dealer Meeting in
Bangkok, Thailand recently to celebrate its successful collaboration
with the Thai dealers.

With the theme of “Grow with OPPLE”, the Thai Dealers Meeting was held
on March 12, gathering a total of 150 participants, including 79 dealers
from all around Thailand, officials from the Electricity Generating
Authority of Thailand (EGAT) and OPPLE Lighting staff. At the meeting,
the most popular products of OPPLE Lighting, including downlights,
spotlight, tubes, LED strips, decorative lights, and the smart product
little “O”, were showcased. Little “O”, which won the
First Prize of China International Lighting Design Awards 2015 and the
Smart Lighting Product Design Award at the Launch of Interni Global
Design Power, caused a stir among the dealers. Meanwhile,
representatives of the Thai dealers shared their stories, and the sales
team of OPPLE Lighting shared their marketing and promotion strategies.

As the last part of the meeting, a wonderful entertainment show brought
much delight and laughter to everyone, which presented traditional
Chinese art shows and a brilliant performance of the Thai pop star BIE,
along with an award ceremony and lucky-draws with the first prize being
20-Baht gold. The meeting ended as a success — the Thai dealers
enhanced their understanding of the company and its products, and many
of them placed new orders on site.

About OPPLE Lighting

OPPLE Lighting Co. Ltd. is a leading lighting brand in China, which is
rapidly expanding in more than 70 countries with a sales revenue of 623M
Euro in 2015. It boasts the largest distribution network in China and
over 41,000 sales terminals worldwide including over 6000 branded shops.
OPPLE has a strong innovation focus with over 1000 patents, backed by
its state-of-the-art R&D center and a R&D team of over 300 engineers.


Kiko Li, +86-21-38550000
OPPLE Website: http://www.opple.com/en