Organic Pet Food Market – Global Opportunity Assessment, Drivers, Trends, and Forecast by Technavio

LONDON–(BUSINESS WIRE)–#FoodTechnavio
analysts forecast the global
organic pet food market
to grow at a CAGR of over 9%
during the forecast period, according to their latest report.


The research study covers the present scenario and growth prospects of
the global organic
pet food
market for 2017-2021. To calculate the
market size, Technavio analysts consider the revenue generated from the
sale of organic pet food worldwide.

Dogs are the most common pet among pet owners. With the growing
adoption and increasing emotional bonding with dogs, pet owners try not
to compromise over pet food. Thus, demand for organic dog food is
increasing owing to benefits like reduction of skin diseases and
allergies, more energy and normal weight, and fewer digestive problems.
Hence, players are introducing different varieties of organic dog food
to attract pet owners.

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Technavio food
and beverage
analysts highlight the following three factors that
are contributing to the growth of the global organic pet food market:

Health benefits of organic pet food

Pets often suffer from allergies and skin conditions. Though special
creams, ointments, and medicines treat the symptoms, they do not provide
a cure as they do not get to the core of the problem. Organic pet food
is free from artificial colors and flavor enhancers; chemical
additives/preservatives; and toxic pesticides, antibiotics, and
herbicides, which could cause allergies in pets.

Manjunath Reddy, a lead food
research analyst at Technavio, says, “High-quality sources of
proteins and grains with no chemical additives and fillers make organic
food easier to digest for pets, helping them absorb more of the
nutrients they require to maintain a healthy immune system
.”

Increase in pet health concerns and premiumization

Pet owners are aware of health problems in pets and they always try to
focus on nutritious food that is exclusively prepared as per the age and
type of pet. They often look for pet foods that are organic; natural;
high in vitamins, proteins, and minerals; and contain fewer
preservatives.

The demand for high-quality premium pet food is also increasing.
Premium products include organic pet foods that are safer than
conventional or non-organic pet foods. To ensure their pets get
the appropriate nutrition, pet owners are willing to pay higher prices
for organic pet food
,” adds Manjunath.

Widespread non-organic pet food recalls

Product recalls are actions taken by a company to remove non-organic pet
food from the market because of some defects or health-related issues.
Many pet food companies have faced the problem of product recalls on
their own initiative or because of pressure from pet food quality
regulatory bodies.

Compared to non-organic pet food, organic pet food has seen fewer
recalls in the last couple of years, which is enabling many vendors to
come up with organic pet food product portfolio. Also, these widespread
non-organic pet foods recalls are resulting in the transition of pet
owners from non-organic to organic pet food as owners are becoming more
careful about what they feed to their pets.

Top vendors:

  • Nestlé
  • PetGuard
  • Newman’s Own
  • Party Animal
  • Lily’s Kitchen

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About Technavio

Technavio
is a leading global technology research and advisory company. The
company develops over 2000 pieces of research every year, covering more
than 500 technologies across 80 countries. Technavio has about 300
analysts globally who specialize in customized consulting and business
research assignments across the latest leading edge technologies.

Technavio analysts employ primary as well as secondary research
techniques to ascertain the size and vendor landscape in a range of
markets. Analysts obtain information using a combination of bottom-up
and top-down approaches, besides using in-house market modeling tools
and proprietary databases. They corroborate this data with the data
obtained from various market participants and stakeholders across the
value chain, including vendors, service providers, distributors,
re-sellers, and end-users.

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