OSRAM SYLVANIA Continues to Lead Smart Home Market with Industry First LIGHTIFY Solutions at CES

LIGHTIFY Portfolio Delivering Cost Effective Controllability and
Expanding Beyond Lighting to Offer More Convenience with Smart Plug

LAS VEGAS & WILMINGTON, Mass.–(BUSINESS WIRE)–At CES® 2016, North American lighting leader
OSRAM SYLVANIA is expanding the functionality of the automated home by
growing the LIGHTIFY
® portfolio with first of
its kind and cost effective solutions designed to help enhance
convenience, service and security. Industry firsts include the LIGHTIFY
Switch and Outdoor Flex RGBW, and the company is also unveiling the cost
effective LIGHTIFY Plug, which makes nearly any electronic device smart
and connected. Robust LIGHTIFY RGBW and Tunable White light bulbs, in
addition to entry level On/Off/Dim versions, are also now available for
purchase in a variety of form factors.
The RGBW lights are also
the only ones on the market that can go down to a warm candlelight glow
of 1900K at any brightness.

LIGHTIFY is a comprehensive portfolio of lighting products and
accessories offering intelligent automation for consumers and businesses
alike via the LIGHTIFY app. Beginning with the LIGHTIFY Gateway, the
portfolio enables users to have even more convenient control of their
lighting and electronics, optimize their environments, improve
efficiency, and help save time and energy. For example, with LIGHTIFY,
consumers can modify their lighting to be a cool white when they wake up
to help encourage alertness, and a warm white in the evening for a
relaxing ambiance. LIGHTIFY can also help them feel safer by setting
schedules for lights to be on inside when they aren’t at home or
outdoors at night. Unlike other offerings, LIGHTIFY light sources use
the ZigBee Home Automation standard, which means that out of the box
they will work with your favorite brand of home automation ecosystems.
The Gateway can also operate other smart lighting devices from a variety
of manufacturers that are ZigBee Home Automation certified.

“As a lighting leader, our mission is to offer the best smart lighting
solutions that make people’s lives better by enhancing convenience,
comfort and security,” said Aaron Ganick, head of Smart Home Americas,
OSRAM SYLVANIA. “In addition to the variety of lighting options
available, we are expanding LIGHTIFY further in the smart home category
to include accessories like the LIGHTIFY Plug and Switch that offer
practical support for controlling your home or business. We offer
consumers and businesses one of the widest portfolios of smart home
products that have real world benefits.”

Make Electronic Devices Smart and Connected with the LIGHTIFY Plug
can now automate nearly any electronic device in their home or business
with the introduction of the cost effective LIGHTIFY Plug. Featuring a
sleek look and small form factor unique to the market, the Plug enables
users to group and control electronics via the LIGHTIFY app. For
example, consumers can remotely activate window unit air conditioners
shortly before arriving home to cool off your house without wasting
energy having it on all day when you are not home. The Plug can also
alleviate stress by allowing you to turn off those items you may have
left on after leaving the house like a TV or radio. The Plug is one of
the most cost effective products of its kind with a MSRP in the United
States of $29 and will be available for purchase in late Spring at
Amazon.com. It is available in Europe now at ELV
for €29.95.

Create Your Preferred Mood with a Tap of the First of its Kind

Consumers now have the ability to dim their
smart lighting regardless of what type of wiring they have in their home
without needing their mobile devices. Dimming via the LIGHTIFY app is
always an option, but users now have increased convenience with first of
its kind, low cost, easy-to-install, battery powered LIGHTIFY Switches
that are wire free and unobtrusive. The LIGHTIFY Switch can program up
to four or eight different lighting settings, depending on the version,
and features intuitive handling. The LIGHTIFY Switch offers fast
toggling between predefined settings via two or four buttons that react
differently from a short tap versus a long press. After an easy,
one-time set up via the LIGHTIFY app, settings become conveniently
accessible without having to open the app or even be connected to WiFi
and can help make your life easier. For instance, for lighting over a
dining room table, scenes could be created for brighter cool white light
to aid in concentrating over homework and dimmed warmer light for meal
time, all accessed by a tap of the Switch. The amazon.com%2F73743-LIGHTIFY-Connected-Lighting-Dimming%2Fdp%2FB0196M620Y&esheet=51252655&newsitemid=20160105005945&lan=en-US&anchor=two+button+Switch&index=2&md5=61d2ae25a75f6f4f9ef227c0d83084c8″ rel=”nofollow”>two
button Switch has an MSRP of $29.99 and is available now on
Amazon.com. The four button version will launch in Europe at the
beginning of this year at ELV
for €49.95.

“Just because our products are becoming smarter, does not mean that
consumers will need to be glued to their smart devices 24/7,” said
Ganick. “The introduction of battery powered switches that do not
require the use of a smart phone for daily operation, and the plug that
can automate consumer electronic devices based on schedules and scenes,
allows consumers to take a step back from their smart home, and begin to
enjoy life’s moments that used to be consumed by apps and mobile

Illuminate the Outdoors for Any Occasion with LIGHTIFY
first to market LIGHTIFY Outdoor Flex RGBW offers flexible, colorful and
convenient control of your outdoor lighting year round. The 16-foot long
flexible strip can wrap around lamp posts, deck railings, under stairs
and offers color changing, tunable white and dimming capabilities. Users
can now experience the convenience of installing outdoor lighting once
with the ability to change colors according to the holidays or personal
preferences. The LIGHTIFY Outdoor Flex RGBW will be available for
purchase at Amazon.com in Spring with an MSRP of $89.99.

Color Changing and Tunable White LED Lighting for a Variety of
Applications in Homes and Businesses

LIGHTIFY RGBW products now
available include a variety of form factors such as A19 for traditional
lamps as well as BR30 and RT5/6 for recessed lighting. Dimmable products
offer versatile customization from thousands of different colors and a
range of color temperatures from candlelight (1900K), an industry
exclusive, to daylight (6500K) at any brightness. Also, unlike other
products on the market, they offer a true green lighting experience
which creates a higher quality colored and white light. LIGHTIFY RGBW A19
, BR30
and RT5/6
Recessed Downlight Kits
have MSRPs of $39.99, $44.99 and $49.99
respectively and can be purchased now at Amazon.com.

Additional products in the LIGHTIFY portfolio on display at CES include
the first to market On/Off/Dim PAR38 bulbs, available on Amazon.com in
early Spring, in addition to Tunable White A19 bulbs and indoor Flex
RGBW available for purchase now at Amazon.com. The Tunable
and On/Off/Dim
A19, BR30
and RT5/6
are also available at Lowe’s. The On/Off/Dim
A19 Starter Kit with Gateway
is also exclusively at Lowe’s with a
MSRP of $45. For more information about LIGHTIFY, please visit www.osramamericas.com/lightify
or the ZigBee Member Pavilion at Booth #71344 in the Sands Expo at CES
January 6-9, 2016 in Las Vegas.

To schedule a media interview at CES, please contact Ashley LaPointe at
978-809-5819 or ashley.lapointe@sylvania.com
or Glen Gracia at 978-395-7902 or glen.gracia@sylvania.com.

OSRAM and LIGHTIFY are registered trademarks of OSRAM GmbH.
is a registered trademark of OSRAM SYLVANIA Inc.
All other
trademarks are those of their respective owners.

Americas, a group of OSRAM companies located in North and South America.
As a leader in lighting solutions and services, specializing in
innovative design and energy saving technology, the company sells
products for homes, businesses and vehicles under the brand names OSRAM,
Traxon, ENCELIUM and SYLVANIA. The company’s portfolio covers the entire
value chain of components, ranging from lamps, control units and optical
semiconductors such as light-emitting diodes (LED) to luminaires, light
management systems and lighting solutions. The OSRAM SYLVANIA and OSRAM
Americas regional headquarters is located in Wilmington, Massachusetts.
For more information, visit www.osram-americas.com
or follow us on Facebook
and Twitter.

OSRAM of Munich, Germany is one of the two
leading light manufacturers in the world. The company’s portfolio covers
the entire value chain from components – including lamps, electronic
control gear and opto semiconductors such as light-emitting diodes (LED)
– as well as luminaires, light management systems and lighting
solutions. OSRAM has around 34,000 employees worldwide and generated
revenue of more than €5.1 billion in fiscal 2014 (ended September 30).
The company’s business activities have been focusing on light – and
hence on quality of life – for over 100 years. The company was listed on
the stock exchanges in Frankfurt and Munich on July 8, 2013 (ISIN:
DE000LED4000; WKN: LED 400; Trading symbol: OSR).

Additional information can be found at www.osram.com.

OSRAM and LIGHTIFY are registered trademarks of OSRAM GmbH.
is a registered trademark of OSRAM SYLVANIA Inc.
All other
trademarks are those of their respective owners.


Ashley LaPointe, 978-809-5819
Gracia, 978-395-7902