GfK MRI findings show doubling of cell-only population in past six
NEW YORK–(BUSINESS WIRE)–More than half (52%) of US adults live in households with cellphones but
no landline telephones, according to the latest GfK MRI Survey
of the American Consumer®. That represents a doubling of the
percentage since 2010, when it was 26%.
The proportion of senior citizens (ages 65+) in cellphone-only
households quadrupled over the past six years, to 23%, while the figure
for Millennials (born from 1977 to 1994) climbed to 71% from 47%.
The findings come from GfK MRI’s Fall 2016 Survey data release,
which is based on interviews with approximately 24,000 US adults ages 18
After Millennials, Generation X (born 1965 to 1976) is the age group
most likely to live in cell-only households, at 55%. By comparison, the
figure for Baby Boomers (born 1946 to 1964) is only four in 10 (40%).
Wide differences among ethnicities/races
Among ethnic and racial groups, adults of Hispanic or Latino origin or
descent have the highest incidence of living free of landline
telephones, with 67% reporting cell-only status. Other groups have
roughly 50% incidence – with Asian Americans at 54%; whites, 51%; and
African Americans, 50%.
Looking across regions of the US, the Northeast has the smallest
concentration of cellphone-only households, at 39%. In other regions,
levels of no-landline homes range from 53% (Midwest) to 57% (South).
“The Northeast’s lower incidence of cell-only households is likely
related to its high levels of bundled television, Internet, landline,
and cellphone services,” said Risa Becker, SVP of Research Operations at
GfK MRI. “In other regions, we see a stronger trend toward cutting the
GfK MRI data show that a full 57% of Northeast homes have bundled data
and TV services (a combination of two or more of TV, Internet, and
telephone service), versus 49% in the South and even less elsewhere.
GfK MRI’s unmatched consumer database is derived from continuous
interviews with approximately 24,000 US adults each year. As part of The
Survey of the American Consumer®, respondents record their
consumption of some 6,500 products in nearly 600 categories and provide
details about their lifestyles and attitudes.
David Stanton, 908-875-9844