PBTEEN DEBUTS EXCLUSIVE PEANUTS™ INSPIRED COLLECTION

Now Available on PBteen.com and in PBteen Stores, this Limited
Edition Home Collection Features Beloved Peanuts™ Characters

SAN FRANCISCO–(BUSINESS WIRE)–PBteen, a member of the Williams-Sonoma, Inc. (NYSE:WSM) portfolio of
brands, today announced their exclusive Peanuts™ inspired holiday home
collection featuring bedding, decorative pillows, pajamas, stockings and
more. The limited edition collection launches in conjunction with
Charlie Brown, Snoopy, Woodstock, Lucy, Linus, and the rest of the
celebrated Peanuts™ gang making their big-screen debut on November 6th
in The Peanuts Movie from 20th Century Fox and Blue
Sky Studios.

Available for purchase now at PBteen.com and in PBteen stores
nationwide, items from the Peanuts™
collection
feature iconic imagery and quotes from this treasured
comic, such as decorative pillows including Good
Grief
, Red
Baron
and Life
Is Better With A Dog
, as well as wall art depicting
playful moments with Snoopy, Woodstock and Charlie Brown. Another
standout item is the Rockin
Plush Speaker
, a Snoopy plush toy that doubles as a speaker with
a hidden pocket and jack for an MP3 player. The collection also pays
tribute to the popular Peanuts™ animated television special A
Charlie Brown Christmas
with holiday themed flannel bedding, pajamas
and stockings that can be personalized. With more than twenty items
across key categories such as bedding, decorative accessories, wall
décor and more, the collection ranges from $32.50 -$109.00.

“As soon as we heard the news of The Peanuts Movie we began
thinking of ways to integrate this timeless and charming series into our
holiday collection,” said Jill LaRue-Rieser, Senior Vice President,
Merchandising for PBteen. “The collection features pieces that are fun
and fresh, while still paying homage to the comic’s roots and sense of
humor, and we are thrilled to share these pieces with Peanuts™ fans.”

To celebrate the launch, PBteen is inviting Peanuts™ fans across the
country to meet up at local theaters during opening weekend, Friday
November 6th through Sunday November 8th, and come
dressed in Peanuts™ pajamas or bring their favorite Peanuts™ gear
to watch the movie together. Customers who participate in the PBteen
Meet-ups @ The Peanuts Movie and post a photo to Instagram with
the tag #pbteen4peanuts will be entered to win exclusive giveaways
including The Peanuts Movie soundtrack and other limited edition
prizes from the film. Additionally, through November 6th,
customers can enter a sweepstakes to win a private screening of The
Peanuts Movie
at a local movie theater for 250 friends and family
and a $250 PBteen gift card to shop the collection. For more details on
the sweepstakes, please visit PBteen.com.

ABOUT PBTEEN

PBteen,
a member of the Williams-Sonoma, Inc. portfolio of brands, launched in
2003 and is the first home retailer to focus exclusively on the teenage
market. Designed to fully furnish bedrooms, study and lounge spaces for
tweens and teens, PBteen provides fresh, fashionable options to appeal
to varying teenage tastes. Categories include: bedding, window
treatments, rugs, lighting, gear, decorative accessories, storage and
organization solutions, and furniture including beanbag chairs. PBdorm,
launched in 2010, is an exclusive collection that offers dorm furniture
and essentials. This collection includes XL twin sheets, lighting,
seating, storage bins and organization solutions, and other accessories
designed to help teens turn their dorm room into their ultimate home
away from home. PBteen products are available through direct mail
catalogs, e-commerce site PBteen.com and at eighteen U.S. retail stores.
PBteen currently offers international shipping to customers worldwide.
PBteen has an active following on Facebook,
Twitter,
YouTube,
Pinterest,
Instagram,
We
Heart It
, Wanelo,
and its blog theStyleHouse.
Additionally, PBdorm has a dedicated following on Instagram.
PBteen is headquartered in San Francisco, California.

ABOUT WILLIAMS-SONOMA, INC.

Williams-Sonoma, Inc. is a specialty retailer of high-quality products
for the home. These products, representing eight distinct merchandise
strategies – Williams-Sonoma, Pottery Barn, Pottery Barn Kids, West Elm,
PBteen, Williams-Sonoma Home, Rejuvenation, and Mark and Graham – are
marketed through e-commerce websites, direct mail catalogs and 603
stores. Williams-Sonoma, Inc. currently operates in the United States,
Canada, Australia and the United Kingdom, offers international shipping
to customers worldwide, and has unaffiliated franchisees that operate
stores in Mexico, the Middle East and the Philippines.

ABOUT PEANUTS WORLDWIDE

The PEANUTS characters and related intellectual property are owned by
Peanuts Worldwide LLC, a joint venture owned 80% by Iconix Brand Group,
Inc. and 20% by members of the Charles M. Schulz family.

ABOUT THE PEANUTS MOVIE

Charlie Brown, Snoopy, Lucy, Linus and the rest of the beloved “Peanuts”
gang make their big-screen debut, like they’ve never been seen before,
in state of the art 3D animation. Charlie Brown, the world’s most
beloved underdog, embarks upon an epic and heroic quest, while his best
pal, the lovable beagle Snoopy, takes to the skies to pursue his
arch-nemesis, the Red Baron. From the imagination of Charles M. Schulz
and the creators of the ICE AGE films, THE PEANUTS MOVIE will prove that
every underdog has his day.

Contacts

Pottery Barn Brands
Kim Terry, 415-438-8101
Director, PR &
Marketing Communications
kterry@wsgc.com