Second Collection of Sustainable Home Décor by Kelly Slater Now
Available on PBteen.com
SAN FRANCISCO–(BUSINESS WIRE)–PBteen,
a member of the Williams-Sonoma, Inc. (NYSE:WSM) portfolio of brands,
today debuts its second collection designed in collaboration with Kelly
Slater, the 11-time world surfing champion. Available for purchase
now on PBteen.com and in PBteen stores nationwide, the Kelly Slater
collection continues to stand behind an eco-conscious assortment.
Kelly Slater’s genuine passion for sustainability is at the heart of the
Kelly Slater for PBteen collection. Combining PBteen’s fresh and
authentic designs with Slater’s commitment to global conservation, the
assortment was inspired by a desire to reduce environmental impact. The
collection includes bedroom and study assortment for both surfer girls
and boys and boasts more than 30 pieces, including furniture built with
FSC-certified wood as well as reclaimed wood, rugs made with recycled
fibers, and bedding composed of certified 100% organic cotton.
Environmentally responsible materials have also been incorporated into
the packaging and store marketing for the collection. The assortment
ranges from $29.00 to $1,999.00 and also includes categories such as
wall décor, lighting and decorative pillows.
“I’m honored to continue my partnership with PBteen,” said Kelly Slater.
“My passion and commitment to living an eco-friendly lifestyle is the
center of my life’s philosophy. Bringing attention to global
conservation both inside and outside the home is important to me and in
collaborating with PBteen we are able to bring awareness to teens, those
who are the future of protecting our environment.”
“We are proud to expand our collaboration with surf legend, Kelly
Slater,” said Jennifer Kellor, senior vice president merchandising,
PBteen and Pottery Barn Kids. “The environmentally responsible materials
used in this collection send a strong message that we can make a
difference in the world’s resources. Kelly has once again inspired our
team to bring sustainability to every part of the Kelly Slater for
PBteen collection, while still staying true to our high-quality and
innovative design standards.”
The Kelly Slater for PBteen collection features an array of
eco-conscious décor and home furnishings that bring the authentic surfer
style indoors. Items new to the second collection include the Recycled
Denim Pouf and a coffee table crafted from reclaimed wood. Wall décor
inspired by colors of the ocean can be seen throughout the collection,
with accessories such as Ocean Ombre Macrame and Eco Surf Gallery.
Lastly, the collection includes the 100% organic bedding and pillows.
PBteen, a member of the Williams-Sonoma, Inc. portfolio of brands,
launched in 2003 and is the first home retailer to focus exclusively on
the teenage market. Designed to fully furnish bedrooms,
spaces for tweens and teens, PBteen provides fresh, fashionable options
to appeal to varying teenage tastes. Categories include: bedding,
and organization solutions, and furniture including beanbag
launched in 2010, is an exclusive collection that offers dorm
furniture and essentials. This collection includes XL
twin sheets, lighting,
bins and organization solutions, and other accessories designed to
help teens turn their dorm room into their ultimate home away from home.
PBteen products are available through direct mail catalogs, e-commerce
and at eighteen U.S. retail
stores. PBteen currently offers international shipping to customers
worldwide. PBteen has an active following on Facebook,
♥ and its new blog theStyleHouse.
Additionally, PBdorm has a dedicated Facebook,
presence, as well as a blog Style
Major. PBteen is headquartered in San Francisco, California.
ABOUT WILLIAMS-SONOMA, INC.
Williams-Sonoma, Inc. is a specialty retailer of high-quality products
for the home. These products, representing eight distinct merchandise
strategies – Williams-Sonoma, Pottery Barn, Pottery Barn Kids, West Elm,
PBteen, Williams-Sonoma Home, Rejuvenation, and Mark and Graham – are
marketed through e-commerce websites, direct mail catalogs and 601
stores. Williams-Sonoma, Inc. currently operates in the United States,
Canada, Australia and the United Kingdom, offers international shipping
to customers worldwide, and has unaffiliated franchisees that operate
stores in the Middle East and the Philippines.
ABOUT KELLY SLATER
Kelly Slater is the best competitive surfer of all time. He has garnered
an unprecedented 11 WSL World Championships, 54 World Championship Tour
victories, and 2 X-Games Gold Medals, totaling over 20 years of
dominance. Aside from his competitive accomplishments, Kelly’s
free-surfing, out-of-the-box maneuvers, and spontaneous approach to
surfing continue to change how people surf and view the sport. Kelly has
not only changed the sport forever, but has also redefined the archetype
of a surfer through his professionalism, style, and character. He is a
true champion considered by many to be the most influential surfer in
Public Relations, PBteen
at wsgc dot com