PEOPLE’S CHOICE AWARDS 2016 Generates Over 24 Million Video Views on People’s Choice Facebook

Must See Moments Win The Night On Twitter for PCA 2016

LOS ANGELES–(BUSINESS WIRE)–The People’s Choice Awards announced today that the 2016 awards show,
broadcast on January 6th on the CBS Television Network, has
generated more than 24.8MM organic video views to date on People’s
Choice Facebook (3 seconds or more). During and following the live
broadcast, #PCAs was the top organic trending topic of the night on
Twitter with three other related topics included in the top 10: host
Jane Lynch and winners Vin Diesel (Furious 7, Favorite Movie) and Chris
Hemsworth (Favorite Action Movie Actor).

The most engaging post to date on People’s Choice Facebook is winner Vin
Diesel’s emotional acceptance speech, reaching 35.7MM fans and
generating 10.2MM views. Also on Facebook, video for Chris Hemsworth’s
sincere speech reached 7.9MM fans and delivered 2.5MM video views. Ellen
DeGeneres’s touching yet comical speech following her win for Favorite
Humanitarian hit home with fans, generating 1.1MM video views across
People’s Choice Facebook and Twitter. Additional digital and social
platform highlights include:

Twitter:
Total tweets were up 37% vs. 2015 with unique authors increasing 30%
night of show. In both cases, tweets for PCA 2016 were more than six
times those of the competition, American Idol (source: Nielsen Social
Rankings). Video views on People’s Choice Twitter totaled 3.8MM– up 903%
over last year. The engagement rate on show night boasted a high of 19%,
soaring past the industry standard for the entertainment category
(source: Twitter).

Facebook:
Winners Dakota Johnson (Favorite Dramatic Movie Actress) and Kaley
Cuoco (The Big Bang Theory, Favorite New TV Drama) trended on Facebook’s
top Trends tab the day after the broadcast. While total Facebook views
with 3 seconds or more are over 24.8MM, PCA 2016 Facebook views with 30
seconds or more total 9.4MM – up 1090% over last year.

PCA:
PeoplesChoice.com achieved an increase of 89% vs. 2015 for total
blog page views on January 6th and 7th.

YouTube:
PCA 2016 garnered an increase of over 200% for total video views vs.
2015.

On show night, People’s Choice partnered with select media organizations
for various activations on the red carpet and backstage to increase
engagement opportunities for fans. Twitter provided the official PCA
2016 Twitter Mirror, BuzzFeed offered a Twitter Challenger application
and Bustle created a Boomerang Station, with all three partners pushing
out content across Facebook, Twitter and Instagram.

People’s Choice Instagram
featured exclusive photos from the official PCA Getty portrait studio
backstage, which served to increase People’s Choice Instagram followers
by 25% over 2015. #peopleschoiceawards was also a trending topic on
Instagram during the night. The peopleschoice Snapchat had an ongoing
story throughout show night, including Snaps from the red carpet and
backstage. Live streams from the PCA 2016 red carpet aired on People’s
Choice Periscope and, in partnership with CBS, on Meerkat.

ABOUT PEOPLE’S CHOICE

Now in its 42nd year, the People’s Choice Awards is the only
major awards show voted on entirely by the public for fan favorites in
movies, music, television and digital. The People’s Choice official
website at www.PeoplesChoice.com houses
the voting platform where fans determine the nominees and winners for
the annual awards show. Every year, potential nominees are determined by
national ratings averages, box-office grosses, music & gaming sales,
social activity and PeoplesChoice.com data, then vetted through E-Poll
Market Research. Fred Nelson is the President of People’s Choice, and
serves alongside Mark Burnett and Jane Mun as Executive Producers of the
awards show. The awards show, and digital, mobile and social extensions
of the brand are owned by Procter & Gamble, and produced by United
Artist Media Group (UAMG) a joint venture among MGM, Mark Burnett, Roma
Downey and Hearst Corporation. MGM will serve as the international
distributor.

Follow us on our social channels:

Facebook       Facebook.com/peopleschoice
Twitter @PeoplesChoice
Instagram @PeoplesChoice
Periscope @PeoplesChoice
Snapchat peopleschoice
YouTube YouTube.com/peopleschoice

Contacts

PEOPLE’S CHOICE AWARDS 2016
Slate PR
Andy Gelb / Rachael
Trager, 310-461-0111
andy@slate-pr.com
/ rachael@slate-pr.com
or
People’s
Choice
Johanna McCabe, 212-969-7515
Johanna@uamg.com