Pet Food in the U.S., 12th Edition – Analysis, Trends & Forecasts Report 2016 – Research and Markets

DUBLIN–(BUSINESS WIRE)–Research and Markets (http://www.researchandmarkets.com/research/crdhwb/pet_food_in_the_u)
has announced the addition of the “Pet
Food in the U.S., 12th Edition”
report to their offering.

Drawing on more than 20 years of experience in analyzing the pet food
industry as well as Packaged Facts’ broad cross-category expertise, Pet
Food in the U.S., 12th Edition pinpoints strategic directions for
current and prospective marketers, with a forward-looking focus on
high-growth product segments and market drivers. Covering products for
all type of companion animals, the report devotes separate chapters to
Dog Food, Cat Food, and Other Pet Food (birds, small animal, fish, and
reptiles), while also providing a comprehensive Market Overview covering
cross-market trends and opportunities. Among these: recent and expected
mergers and acquisitions; private-label pet food; advertising and
promotional initiatives; the impact of natural products on the industry;
specialty diet products; and much more.

The report provides market size estimates for the overall retail
universe and projections through 2018, while quantifying mass-market
sales to the marketer/brand share level using data from IRI and the
specialty channel through GfK. It also charts market size and marketer
share figures for the natural and specialty/gourmet supermarket
channels, using SPINSscan sales tracking data. In sum, Pet Food in the
U.S., 12th Edition thoroughly documents competitive, new product and
retail trends, as well as trends in pet food purchaser demographics,
brand preferences, cross-channel shopping, and cross-product purchasing.
Consumer profiling is based on exclusive data from Packaged Facts’ own
quarterly pet owners surveys and customized cross tabulations of Simmons
consumer survey data from Experian Marketing Services.

Report Structure:

Chapter 1 Executive Summary

Chapter 2: Market Overview

Chapter 3: Product and Marketing Trends

Chapter 4: Dog Food

Chapter 5: Cat Food

Chapter 6: Other (Non-Dog/Cat) Pet Food

For more information visit http://www.researchandmarkets.com/research/crdhwb/pet_food_in_the_u

Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
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Sector: Pet
Food