Petcha.com Emerges as the Number Two Pet Search Site in the U.S.

Represents industry’s first and only all-inclusive pet search site
and community

IRVINE, Calif.–(BUSINESS WIRE)–i-5 Publishing, a leading media technology company, today announced that
its Petcha.com
site is now the number two pet search site, ranked by unique visitors in
the U.S., according to comScore.*


Petcha is the industry’s first and only all-inclusive and interactive
pet search site and community to include pets from breeders, rescue and
shelter organizations. Petcha.com also features pet care support tools
for the entire life of the pet, as well as breeder, rescue and shelter
business profiles, plus social sharing features and Yelp-like ratings
and reviews so consumers can make informed decisions about where they
want to acquire their pet.

“Petcha is the first site to bring together the power of the top pet
search channels and resources to help pet lovers find a pet through a
breeder, rescue or shelter organization, while also arming pet owners
with the tools and expert guidance they need to raise their pets and
deliver the best possible care,” said Jennifer Black-Glover, chief
digital officer for i-5 Publishing. “The multi-billion pet industry
continues its rapid growth, and Petcha is proud and ready to support the
growing number of pet lovers across the country.

The American Pet Products Association estimates $60.59 billion will be
spent on pets in 2015, up about 25 percent from five years ago. More
U.S. households own dogs than any other pet.

Petcha.com’s database of available pets – the most comprehensive
anywhere – allows pet lovers to find a pet their way with advanced
features and filtering capabilities, including the ability to filter
results by organization category, type of pet, gender, breed, size,
coat/eye color, tail type, coat length, age and energy level.

“As long-time innovators and supporters of the pet industry, we believe
it is critical for breeders, rescue organizations and shelters to work
together to keep pets in homes, through education, training and
community support, and Petcha was designed to support this mission,”
added Black-Glover.

Recognizing the special challenges that come with bringing home a new
cat or dog — regardless of age — Petcha’s industry-first “New Baby” Pet
Program allows consumers to register their pet and receive a new baby
kit, which includes valuable coupons, educational information and free
product samples. In addition, when owners are no longer able to care for
their pets, Petcha will be launching the industry’s first-ever and
much-needed re-homing program, “Free to a Good Home,” which will safely
connect pet owners with those seeking to acquire a pet from a loving
home.

About i-5 Publishing
i-5 Publishing is a leading media
technology company that creates remarkable content focusing on lifestyle
experiences for avid enthusiasts and informed specialty audiences. Our
dedicated professionals ideate, design, and create iconic content and
services that deliver audiences across all platforms.

Founded in 2013, i-5 Publishing is headquartered in Irvine, Calif. For
more information, visit www.i5publishing.com.

*Source: comScore Multi-Platform Media Metrix, August 2015, U.S. Unique
Visitors. “Pet Search” is a Custom-defined category comprised of
PETCHA.COM, PETFINDER.COM, ADOPTAPET.COM).

Contacts

i-5 Publishing
Cameron Triebwasser, 949-855-8822, ext. 3345
ctriebwasser@i5publishing.com