Petplan Selects BlueConic to Provide an Individualized Experience For Pet Parents

BlueConic’s platform empowers one of ‘America’s Most Promising
Companies’ to connect the silos of user data and go beyond
personalization

BOSTON–(BUSINESS WIRE)–BlueConic,
the platform that enables marketers to translate customer intent into
action, today announced that Petplan,
leading pet insurance provider, has chosen BlueConic to deliver targeted
and individualized experiences to its policyholders. Through the
BlueConic platform, Petplan can now build profiles of both known and
anonymous users, connecting the data from each to deliver a personalized
experience.

“We are dedicated to going above and beyond for our customers and we
understand how important it is to create an experience that’s unique to
their needs,” said Natasha Ashton, co-founder, co-CEO and chief
marketing officer at Petplan. “BlueConic allows us to leverage the data
we collect from all of our existing marketing platforms to improve
campaigns and programs, while gathering information about potential
policyholders. With this insight, we are able to understand the full
intent of our customers and provide them with the resources they want
and need.”

By acting as an integration layer with all other marketing technology,
BlueConic enhances data capturing for heightened remarketing
capabilities. BlueConic’s ability to recognize an individual and
synchronize any data associated with them from disparate sources enables
Petplan to bolster its interactions with each individual. These highly
complex and effective customer profiles allow Petplan to drive
successful individualization, putting them a step ahead of customers and
the competition.

“We are proud to work with Petplan to power its dynamic and real-time
individualized marketing,” said Bart Heilbron, co-founder and CEO of
BlueConic. “As one of the fastest-growing brands in the U.S., Petplan
understands the need to leverage data for exceptional customer
experiences and we are excited to help take their efforts to the next
level with our platform. We look forward to providing them with the
insights needed to exceed the expectations of their trusted and future
consumers.”

BlueConic’s platform collects and unifies rich profiles to determine and
activate the optimal interaction with an individual, based on both
implicit and explicit intent. To learn more or schedule a demo, visit www.blueconic.com.

About Petplan

Petplan is more than a pet insurance provider. We’re dedicated to
providing pet parents with the support, resources and tools they need to
keep their pets not just surviving—but thriving—into their old age.
Simply put, we aim to be the kind of company that will make our pets
proud. For the third consecutive year, Petplan was listed among Forbes’
annual ranking of America’s Most Promising Companies – a list of 100
privately held, high-growth companies with bright futures. Petplan is
the only pet insurance provider to have been included on Inc. Magazine’s
list of 500 fastest-growing, privately held companies in America.

Petplan’s fully customizable cat and dog insurance policies provide
comprehensive coverage for all hereditary and chronic conditions for the
life of the pet as standard. Petplan policies are underwritten by AGCS
Marine Insurance Company in the U.S. and by Allianz Global Risks US
Insurance Company in Canada. The Allianz Group was rated A+ by A.M. Best
in 2014. For more information about Petplan pet insurance, visit www.petplan.com
or call 1-866-467-3875.

About BlueConic

The future of marketing hinges on the ability to identify, understand,
and interact with customers on an individual basis. It is our mission to
drive better outcomes by translating intent into insight to improve
marketers’ actions. More than 70 brands, including Volvo, Boston Globe,
ING and Ahold, currently leverage the platform to drive cross-sell and
upsell initiatives, increase conversions and decrease waste to grow
incremental sales and revenue. Founded in 2010, the company is
headquartered in Boston, with offices in Europe. Learn more at www.blueconic.com.
Follow us on Twitter @BlueConic
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Contacts

PAN Communications
Emily Held, 617-502-4300
BlueConic@pancomm.com