PetSmart® Brings Paleo-Inspired Feeding to Pets as the Exclusive National Retailer of Only Natural Pet® – a Leading Natural, Sustainable Pet Brand

Only Natural Pet Features Human-Quality Food, Treats, Supplements,
Chews and Grooming Care for Dogs and Cats with Honest Ingredients,
Rigorous Standards to Eliminate Artificial Elements

PHOENIX–(BUSINESS WIRE)–With the growing popularity of the Paleo Diet among people, pet parents
now can embrace this feeding approach for their pets too. PetSmart, Inc.
announced today that later this month it will launch a specialty shop
section dedicated to the pinnacle natural pet lifestyle brand, Only
Natural Pet®, a Paleo-inspired brand that is well-suited for
dogs and cats and their ancestral wolf and wildcat roots.

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According to proponents of a Paleo-inspired diet for dogs, the digestion
of dogs and cats today is on par with their wild counterparts, where
meat-eating is the foundation for good nutrition and health with the
optimal food composition following the “prey model” of 50% protein, 40%
fat and 10% carbohydrates.

Only Natural Pet is a comprehensive, vet-formulated pet line made of
honest ingredients including meats blended with whole fresh fruits and
vegetables. The products are manufactured in small, artisanal facilities
using small-batch production processes and human-quality ingredients
such as cage-free chicken, fresh turkey, free-range lamb and beef, as
well as low-glycemic carbohydrates like sweet potatoes and garbanzo
beans and real fruits and vegetables like apples, cranberries, celery,
pumpkin, broccoli, cabbage and more.

The brand is focused on a rigorous set of standards, which avoid
artificial elements – flavorings, sweeteners, colors, chemicals,
pesticides, preservatives, allergens and other ingredients to which pets
can be sensitive such as grains, gluten, by-products and genetically
modified organisms (GMOs). Only Natural Pet uses a minimal processing
method, resulting in dehydrated, freeze-dried and air-dried products,
many of which are raw, providing the nutrition benefit of raw food for
pets without the hassle of thawing and the health risks of bacteria.

“PetSmart is dedicated to providing our customers with innovative
products to meet their desires for their personal pet lifestyles. We are
thrilled to bring this pioneering Paleo-inspired natural pet lifestyle
brand, Only Natural Pet, to our PetSmart customers,” said Michael
Massey, President and CEO, PetSmart, Inc. “We see so many human trends
make their way into the pet world and Natural combined with Paleo is now
among them. We are excited to serve as the exclusive national retailer
to expand the reach of this brand as a powerful option for pet parents
who want to build a natural foundation for health with their pets.”

The new 25-product collection will be available later this month in 133
PetSmart stores nationwide with a more comprehensive 120-item assortment
available at
Only Natural Pet’s general pricing ranges from $8 for a four-ounce
package of venison and lamb Jerky Bites to $80 for a seven-pound bag of
dehydrated dog food.

As a founding member of the Pet Industry Sustainability Coalition, Only
Natural Pet is committed to sustainability and “green” business
practices with 100-percent wind power, carbon-neutral shipping,
sustainable packaging and a zero-waste facility. The brand was born in
Boulder, Colo., which is well known for its natural, healthy lifestyle
and as an entrepreneurial hotbed for natural product innovation in the
human grocery and pet specialty industries.

According to Only Natural Pet founder Marty Grosjean, “The world wants
to eat cleaner and that includes our pets. Paleo diets and whole foods
are the norm for many people and the benefits of eating this way apply
to pets too. Our Boulder team is thrilled to be partnering with PetSmart
to broaden the accessibility of our premium natural pet brand. We look
forward to sharing the natural health benefits of Only Natural Pet with
more and more pet parents who are looking for a brand dedicated to a
Paleo-inspired diet featuring natural, clean ingredients, sustainable
business practices and human-quality products.”

About PetSmart
 is the largest specialty pet retailer of services and solutions
for the lifetime needs of pets. At PetSmart, we love pets, and we
believe pets make us better people. Every day with every connection,
PetSmart’s passionate associates help bring pet parents closer to their
pets so they can live more fulfilled lives. This mission impacts
everything we do for our customers, the way we support our associates,
and how we give back to our communities. We employ approximately 53,000
associates, operate approximately 1,433 pet stores in the United States,
Canada and Puerto Rico and approximately 202 in-store PetSmart®
 dog and cat boarding facilities. PetSmart provides a
broad range of competitively priced pet food and pet products and offers
dog training, pet grooming, pet boarding, PetSmart
Doggie Day Camp
 day care services and pet adoption services
in-store. Our portfolio of digital resources for pet parents – including and –
offers the most comprehensive online pet supplies and pet care
information in the U.S. Through our in-store pet adoption partnership
with independent nonprofit organizations, PetSmart
 and PetSmart Charities™ of Canada, PetSmart helps to save
the lives of more than 450,000 homeless pets each year. In addition,
PetSmart supports organizations that make communities a better place to
call home through our philanthropy program, PetSmart
Gives Back
™. By giving back to the communities where we live and
work, PetSmart not only celebrates the power of pets to enrich
people’s lives—we live it.

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Golin for PetSmart
Danielle Bickelmann
Media Line