PetSmart® Invites You to Celebrate “Gotcha Day” – The Day Adopted Pets Find Their Forever Home

PetSmart CharitiesTM National Adoption
Weekend, Sept. 11-13, Held in PetSmart Stores Expected to Save 15,000
Lives in Just One Weekend

PHOENIX–(BUSINESS WIRE)–For the first time, PetSmart will throw a “Happy Gotcha Day” celebration
to help find homes for about 15,000 homeless pets during the next
PetSmart Charities National Adoption Weekend, Sept. 11-13, when more
than 1,400 PetSmart stores will host the event in the U.S., Canada and
Puerto Rico. The thousands of pets with unknown birthdays that are
expected to be adopted will now have a day to call their own.

“For adopted pets, confirming a birthday is tough, so we wanted to call
out to these new pet parents that special day – ‘Gotcha Day’ – to
celebrate the moment they brought home their newest family member,” said
Eran Cohen, executive vice president of customer experience, PetSmart,

How to Adopt & Celebrate Gotcha Day

Where:   PetSmart Charities Adoption Centers or designated adoption areas in
all PetSmart stores
When: Fri., Sept. 11 and Sat., Sept. 12, 9 a.m. – 9 p.m.
Sun., Sept. 13, 10 a.m. – 6 p.m.

Find the PetSmart store nearest you at
or call 1-877-473-8762.

Share: Use #gotchaday to share the news!

Pet parents are invited to post photos of their newly adopted pets using
#gotchaday and tag @PetSmart on Facebook, Twitter and Instagram to share
their news and to support this lifesaving event.

People adopting pets – at PetSmart or elsewhere — can also receive
PetSmart’s free Adoption Starter Kit, offered every day at stores and
featuring tips for caring for a new cat or dog, and a range of coupons
valued at $400 in savings. The coupons cover everything a new pet parent
needs, including beds, bowls, collars, leashes, free one-time services
such as veterinarian, grooming, boarding, training and Doggie Day Camp,
as well as a free bag of dog or cat food under the brands Simply
Nourish™, Authority® and Good Natured™ — all of which are proud
sponsors of PetSmart Charities™ Adoptions and National Adoption
Weekends. These food brands also give back by donating more than 200
tons of food every year to help pets in need.

PetSmart partners with thousands of local shelters and animal welfare
organizations, and supporting the pet food and supply needs of these
partners is a top priority. September 7-13 all PetSmart stores are also
running a food drive whereby customers can purchase food (or other pet
supplies) in local stores and drop the items into a bin to be donated to
these local partners.

Partnering to Save Lives

“When you adopt a pet, you save two lives – that of the pet you bring
home and another who takes his or her place at the adoption event,” said
Julie White, senior director of programs, PetSmart Charities, the
nonprofit leader in pet adoptions and the largest funder of animal
welfare in North America.

Pet adoption is fun, enriching and most importantly, lifesaving. Each
year about 7 million pets enter shelters across North America and some 3
million healthy, adoptable pets are euthanized. To help, PetSmart teams
up with PetSmart Charities to run National Adoption Weekends four times
a year. On average, some 15,000 pets find families during these weekend

PetSmart Charities adoption events and adoption centers in PetSmart
stores have proven to be one of the most effective ways to save pets’
lives. In fact, 6 million pets have found homes through the program
since 1994, and now PetSmart and PetSmart Charities help save more than
1,000 pets a day with one pet adopted every minute a PetSmart store is

Join the Conversation

You can follow PetSmart Charities and PetSmart on Facebook throughout
National Adoption Weekend at
Or, talk with us on Twitter at @PetSmartChariTs and @PetSmart and on
Instagram by following the hashtags #adoptlove and #gotchaday. Click
to Tweet

About PetSmart®

is the largest specialty pet retailer of services and solutions
for the lifetime needs of pets. At PetSmart, we believe pets make us
better people. That’s why we create more moments for people to be
inspired by pets. This mission impacts everything we do for our
customers, the way we support our associates, and how we give back to
our communities. PetSmart employs about 53,000 associates, operates
approximately 1,404 pet stores in the U.S., Canada and Puerto Rico, and
approximately 202 in-store PetSmart®
dog and cat boarding facilities.
PetSmart provides a broad range of competitively priced pet food and pet
products, and offers dog training, pet grooming, pet boarding, PetSmart
Doggie Day Camp
day care services and pet adoption services
in-store. The PetSmart portfolio of digital resources for pet parents –
– offers the most comprehensive online pet supplies and pet care
information in the U.S. Through our in-store pet adoption partnership
with independent nonprofit organizations, PetSmart
and PetSmart Charities™ of Canada, PetSmart helps to save
the lives of more than 400,000 homeless pets each year. PetSmart is the
largest supporter of PetSmart Charities and also supports organizations
that make communities a better place to call home through its
philanthropy program, PetSmart
Gives Back
™. By giving back to the communities where we live and
work, PetSmart not only celebrates the power of pets to enrich
people’s lives — we live it.

About PetSmart Charities™

PetSmart Charities, Inc. is a nonprofit animal welfare organization that
saves the lives of homeless pets. More than 400,000 dogs and cats find
homes each year through our adoption program in all PetSmart® stores and
our sponsored adoption events. PetSmart Charities grants more money to
directly help pets in need than any other animal welfare group in North
America, with a focus on funding spay/neuter services that help
communities solve pet overpopulation. PetSmart Charities is a 501(c)(3)
organization, independent from PetSmart, Inc.


Golin for PetSmart Inc.:
Danielle Bickelmann, 972-341-2503
for PetSmart Charities:
Jennifer Kepler, 972-341-2552
Media Line: 623-587-2177