PetSmart® is Exclusive National Retailer of Nulo MedalSeries™, Expands Natural Pet Food Selection

Brand Supported by a Group of Athlete Ambassadors, including 12-Time
Medalist Swimmer Natalie Coughlin and Gold Medal Gymnast Carly

Both Visit PetSmart’s Phoenix Home Office to
the Launch with Associates

PHOENIX–(BUSINESS WIRE)–PetSmart® is pleased to announce that it is the exclusive
national retailer for Nulo MedalSeries™ natural brand of dog and cat
foods, expanding its natural assortment and confirming its commitment to
provide customers with an unparalleled selection of quality products for
their pets in one convenient destination. The Nulo MedalSeries products
are becoming available at stores this month, with complete chain-wide
availability of the products in all stores across North America this

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“We are thrilled to be the exclusive national retailer of this exciting
brand and to expand our natural pet food line with Nulo MedalSeries, pet
nutrition that is focused on protein-first formulas that combine quality
vegetables, probiotics and antioxidants to fuel a pet’s inner-athlete,”
said Ted Passig, executive vice president, buying and sourcing,
PetSmart. “We love that Nulo MedalSeries products are represented by
world-class athletes who are hyper-focused on their diet and extending
that same nutrition philosophy to their pets.”

Nulo is an independently owned pet food for the pet parent wanting to
serve up high-protein, grain-free meals for pets who share their pet
parents’ active, training or sports lifestyles. Pet parent and Nulo
supporter, Natalie Coughlin, 12-time medalist swimmer, says she has fed
her dogs Dozer and She-Ra Nulo for years because she believes in feeding
them high-quality ingredients and sees the results of a grain-free diet.

“As an athlete, I focus on quality food to ensure top performance and
health so it’s a natural extension for me to want to do this for the
rest of my family – including my dogs,” Coughlin said. “Dozer is prone
to skin allergies so I wanted a grain-free food that also provided
wholesome nutrition. I love that it has probiotics, which is great for
both of the dogs’ digestive systems.”

Gold medal gymnast Carly Patterson is another athlete supporter of the
Nulo MedalSeries because of its health benefits. An added bonus, she
says, is how much her dog Beauxgart and cat Jasper love the food and
devour their meals.

“I love that my animals get excited about meal time. Beauxgart was a
picky eater before we switched to Nulo, and now he gets so excited when
he hears me getting the bag and bowl ready,” Patterson said. “Food is
such a huge part of being healthy. I focus on healthy eating for myself
and it would be a disservice to not do the same for my pets.”

Both Patterson and Coughlin joined other gold medal athletes, swimmer
Ricky Berens and ice dancer Charlie White, for a launch party
celebration today at PetSmart’s headquarters office in Phoenix.

Nulo MedalSeries is available in a variety of recipes for dogs and cats,
including Chicken and Pea and Salmon and Lentils and Turkey and Pea
combinations. Each recipe is designed to deliver the rich protein and
low carbohydrate ingredients needed for stable energy, with more than 82
percent of the protein coming from animal-based sources. The food also
contains high-quality amino acids with advanced probiotics and healthy
antioxidants that every pet needs. Nulo MedalSeries formulas are made
without grain, potatoes, tapioca, corn, wheat or soy.

About PetSmart

 is the largest specialty pet retailer of services and solutions
for the lifetime needs of pets. At PetSmart, we love pets, and we
believe pets make us better people. Every day with every connection,
PetSmart’s passionate associates help bring pet parents closer to their
pets so they can live more fulfilled lives. This vision impacts
everything we do for our customers, the way we support our associates
and how we give back to our communities. We employ approximately 53,000
associates, operate 1,466 pet stores in the United States, Canada and
Puerto Rico and 203 in-store PetSmart®
 dog and cat boarding facilities. PetSmart provides a
broad range of competitively priced pet food and pet products and offers
dog training, pet grooming, pet boarding, PetSmart
Doggie Day Camp
 day care services and pet adoption services
in-store. Our portfolio of digital resources for pet parents – including and –
offers the most comprehensive online pet supplies and pet care
information in the U.S. Through our in-store pet adoption partnership
with independent nonprofit organizations, PetSmart Charities® and
PetSmart Charities™ of Canada, PetSmart helps to save the lives of more
than 500,000 homeless pets each year.

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Golin for PetSmart Inc.
Danielle Bickelmann, 469-680-2503 
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