PetSmart Launches Easter Collection So “Every Bunny” Can Join in the Fun of the Season

Easter Bunny Photo Event in All Stores April 8; Collection Includes
Bunny Costumes, Tees, Accessories, Treats and Toys Perfect for Pet
Easter Baskets

PHOENIX–(BUSINESS WIRE)–PetSmart wants all pets to be ready for the season so it’s launching an
Easter Collection chock-full of festive apparel, accessories, toys and
treats to celebrate the spring holiday. With bunny costumes, bunny-eared
accessories and festive collars, PetSmart has lots of styling options
for photo ops with the Easter Bunny, who will be visiting all PetSmart
stores across North America, Saturday, April 8, 12-4 p.m. (local time;
please check your local store for availability).


“We are thrilled to offer a visit with the Easter Bunny this coming
Saturday in all our stores,” said Eran Cohen, chief customer experience
officer, PetSmart. “This photo op will be fun for all — families, kids
and pets a like. We’ll be offering all the items and services needed to
get pets photo-ready and to enrich the season with more special moments
with our pets.”

Festive apparel and accessories for the Easter season include the “I
Love Everybunny
” tee, an all-white hippity hoppity bunny
dog hoodie
, bunny
ear
headband, as well as brightly
color collars
.

Include your pet in the Easter basket tradition by filling theirs with
fun treats like vanilla-flavored duck
cookie dog treats
, apple-cinnamon-flavored egg
cookie treats
, a “Happy
Spring” dog bone treat
and carrot-shaped
cookie
. Easter-themed toys include Peeps® squeaker toys in a range
of options from plush
to vinyl
renditions, as well as flatties and plush toys featuring bunnies,
chicks, pigs and other springtime critters.

In addition to the free Easter Bunny photo op, the national in-store
Easter Bunny Event will include give-aways such as Easter-themed finger
puppets, as well as a craft activity and scavenger hunt experience for
kids*.

Special Offers Help Pet Parents get Spring- and Easter-Ready!

For a single day only, April 8, U.S.-based PetSmart stores are offering
special discounts to help pet parents get pets ready with grooming, as
well as product offers to fill their Easter baskets with pet treats and
toys. Special one-day-only discount offers are available on the nail
grind service, apparel purchases, all dog and cat treats, as well as pet
toys.**

New Philanthropic Program

Last month, in celebration of PetSmart’s 30th anniversary,
the pet retailer launched the unprecedented Buy a Bag, Give a Meal
program***, where it will give a meal to a pet in need for any and every
bag of dog or cat food purchased March 1 – Dec. 31, 2017, in its more
than 1,500 stores and online at PetSmart.com and PetSmart.ca, including
through its automatic subscription-based service available at
PetSmart.com. PetSmart said it expects to donate more than 60 million
meals**** under this philanthropic program.

About PetSmart®

PetSmart, Inc. is the largest specialty pet retailer of services and
solutions for the lifetime needs of pets. At PetSmart, we love pets, and
we believe pets make us better people. Every day with every connection,
PetSmart’s passionate associates help bring pet parents closer to their
pets so they, together, can live more fulfilled lives. This vision
impacts everything we do for our customers, the way we support our
associates and how we give back to our communities. We employ
approximately 55,000 associates, operate more than 1,500 pet stores in
the United States, Canada and Puerto Rico, as well as more than 200
in-store PetSmart® PetsHotel® dog and cat boarding facilities. PetSmart
provides a broad range of competitively priced pet food and products, as
well as pet-focused services such as dog training, pet grooming, pet
boarding, PetSmart® Doggie Day Camp® and pet adoption. PetSmart,
together with non-profits PetSmart Charities® and PetSmart Charities™ of
Canada, invite more than 3,000 animal welfare organizations to bring
adoptable pets into stores so they have the best chance possible of
finding a forever home. Through this in-store adoption program and other
signature events, PetSmart has facilitated more than 7.3 million
adoptions – more than any other brick-and-mortar organization. The
company’s portfolio of digital resources for pet parents includes
PetSmart.com, PetFoodDirect.com, OnlyNaturalPet.com, Pet360.com,
petMD.com, Pawculture.com, AllPaws, an online pet adoption platform that
helps potential pet parents find the perfect pet to adopt based on their
home, family and lifestyle, as well as BlogPaws, the world’s first pet
blogger and influencer network. Through these digital platforms,
PetSmart offers the most comprehensive online pet supplies and pet care
information in the U.S. In celebration of its 30th anniversary, PetSmart
launched its Buy a Bag, Give a Meal™ program in March 2017. For every
bag of cat or dog food purchased March 1 – Dec. 31, 2017, PetSmart will
donate a meal to pets in need and expects to donate more than 60 million
meals in 2017.

Follow PetSmart on Twitter: @PetSmart
Find
PetSmart on Facebook: www.facebook.com/PetSmart
See
PetSmart on YouTube: www.YouTube.com/PetSmart

*April 8th give-aways and craft and scavenger hunt
experiences available while supplies last. See local stores for details.

**Offers valid in U.S. stores only with PetPerks® membership on 4/8/17
while supplies last and subject to availability. Free merchandise must
be equal to or lesser value than purchased merchandise for Buy One Get
One Free offer. Selection of grooming services may vary by store and pet
age, health & vaccination requirements may apply. See store for
additional details.

*** For every bag of dog or cat dry food purchased at a PetSmart store,
PetSmart.com or PetSmart.ca between 3/1/17 – 12/31/17, PetSmart will
donate a meal (5 oz dog food; 1.5 oz cat food) to PetSmart Charities to
help feed a pet in need. Visit www.PetSmart.com/giveameal
for more information.

****Actual donation based on dog and cat food bag sales. Meal donation
goal based on historic sales for similar time period. No guaranteed
amount.

Contacts

Golin for PetSmart
Danielle Bickelmann, 469-680-2503
dbickelmann@golin.com
or
PetSmart
Media Line
623-587-2177