PetSmart® Launches Good Natured™ – Philanthropic, Natural Dog and Cat Food Brand

For Every Bag of Food Purchased, PetSmart Charities™ Will Distribute
Food to Animal Shelters; Expected to Serve 500,000 Meals in First Year

PHOENIX–(BUSINESS WIRE)–Pet lovers can now feed their own pets a wholesome meal and serve one up
to a pet in need. PetSmart, Inc., announced today the launch of Good
Natured™, a new, philanthropic and natural dog and cat food brand
available exclusively at the more than 1,400 PetSmart stores and online
For every bag of food purchased, PetSmart will donate a meal to a pet in
need through PetSmart Charities or PetSmart Charities Canada.

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The dog food donations will benefit thousands of PetSmart’s shelter
partners, freeing up the shelters’ precious funds for adoption and other
life-saving programs. PetSmart expects donations from customer purchases
of Good Natured products to reach 250,000 pounds of food – equivalent to
500,000 meals – in the first year of sales.

“At PetSmart, we know pet parents want the best for their pets. That’s
why we are thrilled to launch this wholesome, quality food that is also
affordable,” said Eran Cohen, chief customer experience officer,
PetSmart. “Good Natured’s natural formulation is a great match for pet
parents who want to serve up a healthy option to their own pet, while
also providing a wholesome, nutritious meal to pets in need.”

Good Natured is a value-priced, natural, wholesome pet food. It features
quality, real ingredients, with meat as the first ingredient, and is
free from corn, wheat, soy, artificial preservatives, colors or
flavorings to keep pets healthy and strong. Dry and wet food options are
available for cats and dogs, and the largest package size is available
for under $30.

The new brand is now available for purchase at PetSmart stores across
the United States, Canada and Puerto Rico, as well as online at

About PetSmart®

is the largest specialty pet retailer of services and solutions
for the lifetime needs of pets. At PetSmart, we love pets, and we
believe pets make us better people. Every day with every connection,
PetSmart’s passionate associates help bring pet parents closer to their
pets so they can live more fulfilled lives. This mission impacts
everything we do for our customers, the way we support our associates,
and how we give back to our communities. We employ approximately 53,000
associates, operate approximately 1,433 pet stores in the United States,
Canada and Puerto Rico and approximately 202 in-store PetSmart®
dog and cat boarding facilities. PetSmart provides a
broad range of competitively priced pet food and pet products and offers
dog training, pet grooming, pet boarding, PetSmart
Doggie Day Camp
TM day care services and pet adoption
services in-store. Our portfolio of digital resources for pet parents –
– offers the most comprehensive online pet supplies and pet care
information in the U.S. Through our in-store pet adoption partnership
with independent nonprofit organizations, PetSmart
and PetSmart Charities™ of Canada, PetSmart helps to save
the lives of more than 450,000 homeless pets each year. In addition,
PetSmart supports organizations that make communities a better place to
call home through our philanthropy program, PetSmart
Gives Back
™. By giving back to the communities where we live and
work, PetSmart not only celebrates the power of pets to enrich
people’s lives—we live it.

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Golin for PetSmart
Danielle Bickelmann, 972-341-2503
Media Line, 623-587-2177