PetSmart® Shares Tips to Celebrate Halloween in Style with Pets; So Many Costume, Accessory and Styling Options for Pet Parents to Create OOTD Every Day in October

Unprecedented Halloween Collection with Costumes, Treats, Toys and
Home Décor Helps Pet Parents Put the “We” in Halloween, Party with Their
Pets

PHOENIX–(BUSINESS WIRE)–From Marvel® super heroes and Disney® Frozen
characters to on-trend pumpkin-spice flavored treats, classic candy-corn
toys, fish tank ornaments and spider-themed pet beds, PetSmart, Inc. is
treating pet parents and pets to an unprecedented selection of hundreds
of Halloween products this year, along with creative ways to include
pets in the fun of the season to put the “we” in Halloween.


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“Halloween is always a favorite time of ours because of all the funny
and adorable costumes. Manny loves wearing costumes – he actually gets
excited when we get the costumes out,” explained Jon Huang, pet parent
to social media darling Manny
the Frenchie
. “This year, PetSmart has upped the ante – from rider
costumes to adorned harnesses and hats and horns to festive leashes,
Manny and I are excited to get in the spooky-fun spirit of Halloween
during the entire month of October – why limit ourselves to one day?”

PetSmart shared some useful tips and suggestions to help pet parents and
families enjoy the Halloween season with their pet, including styling,
activities, treats and safety suggestions.

Pet Styling

  • Dress to Impress. Whether your pet is into dressing up a little
    or going full-on festive, PetSmart will help you complete your
    family’s look with a variety of dog and cat costumes and accessories
    and even an expanded line of costumes for guinea pigs, including a turkey,
    cowboy
    and bumblebee.
    If your dog or cat does not like a costume, a simple witch’s hat for
    the dog or devil horns for your cat can make an impact. For the
    full-on festive family, celebrate the popularity of Disney’s Frozen
    with Elsa
    and Olaf
    costumes. Dogs may also enjoy a variety of “rider” costumes, which are
    a comfortable option for dogs that are unsure about a complete costume
    and include: surfer
    girl
    , caveman,
    alien
    and a pink
    loofa
    . The Martha Stewart Pets® collection has some
    great options, too, like chic pumpkin
    sweaters
    and pumpkin
    hoodies
    , tutu
    dresses
    and even a black
    cat costume
    for a dog. Celebrate all month – there are so many
    options, an Outfit of the Day (#OOTD) can be easily achieved for the
    full month of October.
  • Add More Creativity. Pet Expressions provides temporary,
    non-toxic, pet-safe chalking, stenciling and feathering
    services, available in all PetSmart Grooming Salons, giving dogs of
    all shapes and sizes a delightful dose of Halloween style. Choose from
    Halloween and seasonal stencils such as a pumpkin, ghost, leaf and
    turkey or glow-in-the-dark feathers to complete a costumed look or as
    a solo styling technique for dogs that do not like to wear costumes
    but still want to join in on the Halloween fun.
  • Show Off with Monster Cute! Costumed creatures are sure to
    fill up social feeds, but pet parents can show off early this year by
    participating in PetSmart’s fifth annual Monster Cute contest, Mon.,
    Sept. 28 – Sun., Oct. 25. One winner from each category – most scary,
    most cute and most #trending – will win $1,000 each. Simply post
    photos of you and your creatively dressed pets by using #MonsterCute
    on Instagram and Twitter, or by visiting the Monster Cute page on PetSmart.com.
    Public voting of the top PetSmart-selected finalists in each category
    begins at 12:00 a.m. PT on Tues., Oct. 27, and ends at 11:59 p.m. PT
    on Fri., Oct. 30. Public voting is encouraged over the four days, and
    those who vote will be entered into a daily contest to win a $50
    PetSmart gift card. The three winners will be announced on Halloween
    day.
  • Show Off in Person. Attend community events like PetSmart’s
    in-store celebration or a pet parade. There are many opportunities
    across the nation to attend events and march in parades with your
    costumed pet – from Los Angeles to New York and points in between. You
    can also show off your costume and creativity at PetSmart’s Trick or
    Treat & PhotoBOOth in-store Halloween celebration on Sat., Oct. 24, 10
    a.m. – 2 p.m. (local time) at the more than 1,400 PetSmart stores.
    There will be festive experiences for pets and their pet parents
    including a photo booth, trick-or-treating with treats provided by
    BLUE Buffalo™ and Natural Balance and discount offers for grooming,
    training and boarding services.

Entertaining & Décor

  • Treat Your Pets. Halloween is a holiday of treats and
    indulgence, and that means our pets too! What better way to spoil our
    beloved animals than with a specialty treat that is yummy and festive
    like BLUE
    Buffalo™ Boo Bars
    or a 22-inch monster-sized, pumpkin
    spice-flavored chew bone
    featuring the “it” flavor of the season.
    Or your pet can have its own version of candy corn with the Grreat
    Choice® Pet Halloween Candy Corn Dog Toy
    with a squeaker.
  • Deck Out the Home. Halloween decorations should not be reserved
    for only the outside – bring it inside for everyone to enjoy the
    entire season. PetSmart has Halloween-themed dog bowls and beds from
    the exclusive Martha Stewart Pets® line to add a special
    touch to your home, like the spider
    web dog bed
    or the pumpkin
    hut dog bed
    . Don’t forget to decorate the fish tank with ornaments
    like the Venus
    flytrap
    or RIP
    grave
    .
  • Prep Your Pet to Host a Pet Party. Round up your pets’ friends
    (and their owners) and throw a pet party to celebrate their cute faces
    and hilarious Halloween antics. For entertainment, set up an obstacle
    course, Frisbee toss or play hide-and-seek with treat-filled toys.
    Send your guests home with a goody bag of treats.
  • Halloween Play. Take some time to play with your dog with
    creepy toys like a witch’s hand or a plush ugly doll or a rope
    pumpkin. Cats will enjoy Martha Stewart Pets cat nip-infused Halloween
    mice and feather door dangler.

Safety/Calming

  • Stop the Door Bell. As much fun as the spookiness of the season
    can be for many pets, it can be unnerving for some. For dogs that are
    agitated by the constantly ringing doorbell, pet parents can sit
    outside to hand out candy to the trick-or-treaters.
  • Calming Tips. A quick stroll outside for dogs to investigate
    the festivities for themselves can ease anxiety. Be sure to use a
    light-up collar, light-up harness or light-up leash for added safety.
    For dogs that need a little extra comforting, the Sentry®
    line of products features calming solutions with pheromones that help
    calm pets, or try the Thundershirt,
    which delivers calming effects for dogs that might need added security
    on Halloween night. Pick up health and Halloween Pet Safety Tips at
    all the Banfield clinics inside PetSmart stores.

PetSmart’s Halloween Collection is available now in all stores in the
U.S., Canada and Puerto Rico and online at its Halloween Shop at petsmart.com/halloween.
Take a look at PetSmart’s Facebook, Twitter, Instagram, Pinterest and
YouTube pages for more inspiration.

About PetSmart

PetSmart,
Inc.
 is the largest specialty pet retailer of services and solutions
for the lifetime needs of pets. At PetSmart, we love pets, and we
believe pets make us better people. Every day with every connection,
PetSmart’s passionate associates help bring pet parents closer to their
pets so they can live more fulfilled lives. This mission impacts
everything we do for our customers, the way we support our associates,
and how we give back to our communities. We employ approximately 53,000
associates, operate approximately 1,433 pet stores in the United States,
Canada and Puerto Rico and approximately 202 in-store PetSmart
PetsHotel®
 dog and cat boarding facilities. PetSmart provides a
broad range of competitively priced pet food and pet products and offers
dog training, pet grooming, pet boarding, PetSmart
Doggie Day Camp
 day care services and pet adoption services
in-store. Our portfolio of digital resources for pet parents – including PetSmart.com,
PetFoodDirect.com,
Pet360.com,
OnlyNaturalPet.com
and petMD.com
– offers the most comprehensive online pet supplies and pet care
information in the U.S. Through our in-store pet adoption partnerships
with independent nonprofit organizations, PetSmart
Charities™
 and PetSmart Charities™ of Canada, PetSmart helps to save
the lives of more than 450,000 homeless pets each year. In addition,
PetSmart supports organizations that make communities a better place to
call home through our philanthropy program, PetSmart
Gives Back
. By giving back to the communities where we live and
work, PetSmart not only celebrates the power of pets to enrich
people’s lives—we live it.

Follow PetSmart on Twitter: @PetSmart
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Watch
PetSmart on YouTube: www.YouTube.com/PetSmart
See
PetSmart on Instagram: https://instagram.com/PetSmart/

Contacts

Golin for PetSmart
Danielle Bickelmann, 972-341-2503
dbickelmann@golin.com
or
PetSmart
Media Line, 623-587-2177