In partnership with UNESCO and Save the Children, P&G and its Always
feminine care brand help rebuild the confidence of girls impacted by the
Syrian crisis through education and skill development.
DAVOS, Switzerland–(BUSINESS WIRE)–Today, Procter & Gamble and global feminine care leader, Always,
announce a new commitment to address the challenges girls and young
women are facing due to the effects of the Syrian refugee crisis. In
partnership with UNESCO and Save the Children, they will help rebuild
the confidence of girls in Jordan through education and skill
development. Today’s commitment furthers the Always brand’s mission of
championing girls’ confidence and a world free from gender bias.
Marking the launch of this new commitment during a panel at the World
Economic Forum in Davos, P&G and Always brought together international
experts and leading figures to discuss solutions to securing the future
of young women through education and skill development within the
context of the current refugee crisis. Participants included Carolyn
Tastad, Gender Equality Executive Sponsor and Group President of North
America, P&G, Gülser Corat, Director of the Division for Gender
Equality, UNESCO, Lliam Findlay, Policy and Advocacy Adviser to the CEO,
Save the Children and Maurice Levy, CEO, Publicis Groupe.
A large number of Syrian refugees, especially girls, are no longer
attending school. Adolescent girls entering puberty or going through
their early teenage years are particularly at risk. Their bodies are
changing and the support they might usually receive from their families
may no longer be available, resulting in a loss of confidence and them
being left out of school and education. Additionally, many young women
affected by the refugee crisis are unable to work and provide income for
their families, lacking access to training and facing gender-based
barriers that keep them at home.
P&G and Always are working to stop this, rooted in the belief that
education is key to empowering girls and young women so they are
confident, skilled, strong and equipped to take charge of their future
even in the most challenging circumstances. It’s well-documented that
when girls and women thrive, families are healthier and communities are
This new commitment in Jordan builds on the Always’ 30-year heritage of
providing puberty and confidence education to more than 17 million girls
around the world every year, and furthers P&G’s focus on and commitment
to gender equality. It extends our existing partnership with UNESCO
which has provided much-needed support to girls in Senegal and Nigeria
to help them stay in school.
This new initiative with UNESCO focuses on reaching young Syrian and
Jordanian women, who have encountered significant challenges with
continuing and completing basic education or pursuing training
opportunities. The programme provides these young, at-risk women with
life-skills and work readiness training, whilst encouraging shared
experiences and an open dialogue between Syrians and Jordanians. It is
designed to help the young women develop business and vocational skills
to realise their potential.
Always are also supporting a second programme with Save the Children;
which expands our collective work, focused on helping thousands of
adolescent South African and Nigerian girls stay in school. This
programme provides homebound girls with life skills and educates their
parents on the importance of supporting their daughters through puberty.
The programme also involves local community support through formal and
non-formal education, either in local schools or home-school efforts.
Removing social and family barriers is important to ensuring girls have
the confidence to grow and thrive. That’s why these efforts include
training and education of parents and community members on topics
including girls’ right to education, the role of women in society, and
the importance of gender equality. The programmes aim to reach around
1000 girls and young women.
Carolyn Tastad, Gender Equality Executive Sponsor and Group President of
North America, P&G adds: “At P&G, we believe girls and women are a force
for positive change in the world. Growing their knowledge and skills
builds confidence and unleashes their full potential and power. Our
commitment today as P&G and through our Always brand contributes to our
aspiration to build a better world for all of us — a world free of
Those who want to support this commitment can donate to UNESCO and Save
the Children funds, which will allow them to reach more girls and women
with life-changing support. Be part of this positive force for change,
and support activities by donating to their respective funds here: http://www.unesco.org/donate/syria2014.html
– ENDS –
About Procter & Gamble
P&G serves consumers around the world with one of the strongest
portfolios of trusted, quality, leadership brands, including Always®,
Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®,
Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®,
Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G
community includes operations in approximately 70 countries worldwide.
Please visit http://www.pg.com
for the latest news and information about P&G and its brands.
Always®, the world’s leader in feminine protection, offers a wide range
of feminine pads, wipes and pantiliners designed to fit different body
types, period flows and preferences. The Always line of feminine
products includes Always Infinity™, Always Ultra Thins, Always Maxis,
Always Pantiliners and Always Feminine Wipes. Please visit www.always.com
for more information.
The United Nations Educational, Scientific and Cultural Organization
(UNESCO) was created in 1945 to promote solidarity and dialogue among
nations in education, the sciences, culture and communication based upon
respect for commonly shared values. Exchanges and cooperation among the
Organization’s 195 Member States in these areas is intended to promote
peace and contribute to sustainable development.
About Save the Children
Save the Children believes every child deserves a future. In the United
States and around the world, we give children a healthy start in life,
the opportunity to learn and protection from harm. We do whatever it
takes for children – every day and in times of crisis – transforming
their lives and the future we share.