Philips Lifeline’s New GoSafe Mobile Technology Keeps Seniors Connected to Emergency Care On-the-Go  

MARKHAM, Ontario–(BUSINESS WIRE)–Royal Philips (NYSE: PHG, AEX: PHIA) today announced the availability of Philips
Lifeline GoSafe
, its mobile medical alert service that is part of
Philips suite of solutions that connect care across the health
continuum. Featuring the power of up to six location technologies,
GoSafe gives seniors the assurance to get up and go while being
protected by the 24/7, Canada-based emergency call response centre which
protects more seniors than any other medical alert service.

“When seniors feel less confident, anxious or fearful, they often become
less engaged and will withdraw from doing the activities they enjoy.
This can increase their risk of falls and social isolation,” explains
Dr. Michelle Acorn, Nurse Practitioner and Professor, Ontario, Canada.
“The foundation for aging well is tied closely to maximizing function
through participating in everyday activities which contribute positively
to one’s physical and psychological wellbeing. It is important for
seniors to remain active, mobile and socially connected. This entails
getting outdoors for walks, running errands, shopping, volunteering,
attending family gatherings, or participating in social groups.
Participation contributes in very meaningful ways to enable your ability
to live a fulfilling and independent lifestyle.”

Currently available at participating Lifeline programs across Canada,
GoSafe’s built-in AutoAlert
fall detection technology
is designed to automatically call for help
if it detects a fall, providing protection even if the senior is unable
to call on their own. Whether the wearer experiences a fall, a health
emergency, or just wants some added reassurance, GoSafe enables help to
arrive quickly when and where it is needed. The GoSafe system utilizes
an in-home communicator to optimize in-home performance, and the GoSafe
pendant can be charged while worn, providing continuous protection for
the wearer. GoSafe’s advanced technology is delivered in an intuitive,
user-friendly design that was recognized in 2014 with an iF
Gold Product Award
and Red
Dot Product Design Award

A large majority of seniors are active later in life: 80 per cent of
seniors participate frequently (at least monthly) in at least one social
activity, 36 per cent perform volunteer work and 13 per cent participate
in the work force*. Falls are the leading cause of injury-related
hospitalizations for Canadians aged 65 years and older. Approximately 20
to 30 per cent of Canadian seniors experience at least one fall each
year, with falls often causing disability, loss of independence or even
death*. With over 90 per cent* of seniors living in private homes,
GoSafe was designed to help provide peace of mind to seniors at home or
on the go.

“At Lifeline we take pride in helping aging Canadians live independently
in their homes, longer,” said David Doyle, Director for Philips Lifeline
Canada. “We offer caregivers and those they care for peace of mind
knowing that our response associates are there to help should they need
it. The new GoSafe offers our customers the freedom to continue doing
the things they enjoy both in and outside their home.”

Joining Lifeline
with AutoAlert
and the HomeSafe Wireless Communicator, GoSafe is the
latest in Philips Lifeline’s suite of solutions designed to empower
seniors to age safely and independently while providing their families
with peace of mind. Celebrating more than 40 years of
delivering meaningful innovations for supporting senior safety, health
and connectedness, the company is the nation’s first medical alert
service and has served more than 7 million people since its inception.
For more information on Philips Lifeline and GoSafe, please visit
and join the conversation on Facebook.

To learn how Philips is making the world healthier through innovation
and demonstrating its commitment to connecting care from hospital to
home with digital solutions and services that span the health continuum,

About Royal Philips
Royal Philips (NYSE: PHG, AEX: PHIA) is
a diversified health and well-being company, focused on improving
people’s lives through meaningful innovation in the areas of Healthcare,
Consumer Lifestyle and Lighting. Headquartered in the Netherlands,
Philips posted 2014 sales of EUR 21.4 billion and employs approximately
108,000 employees with sales and services in more than 100 countries.
The company is a leader in cardiac care, acute care and home healthcare,
energy efficient lighting solutions and new lighting applications, as
well as male shaving and grooming and oral healthcare. News from Philips
is located at

* According to a Government of Canada Action
for Seniors
report published in Fall 2014


Philips Canada
Santina Sandra Giuliano, +1 905-201-4196