Award-winning interactive digital color display simplifies color
CRANBERRY TOWNSHIP, Pa.–(BUSINESS WIRE)–The PITTSBURGH PAINTS & STAINS® brand is refreshing the
way homeowners choose paint colors with the Digital Inspiration Studio,
a new interactive color center at MENARDS® retail locations.
The new retail palette display features an interactive 42-inch digital
touchscreen and serves as a comprehensive inspiration station to
simplify the process of selecting paint colors.
Gone are the days of sorting through row after row of color swatches
only to leave the paint department empty-handed and frustrated,
according to Luke Klein, brand manager, Pittsburgh Paints & Stains, a
brand of PPG Architectural Coatings. “In designing the new Pittsburgh
Paints & Stains color center, we wanted to provide homeowners
with an inspiring experience that not only helps them select paint
colors for their homes, but also serves as a creative launchpad for
their entire paint project.”
Among its many features, the touchscreen allows customers to virtually
paint a room with selected colors, view color on-screen on a larger
scale, receive an email containing the paint swatches and painted room
to view later, view color-tips videos, ideas and product information,
browse by color, style and personality, and more. CIO®
Magazine recently named the technology behind the touchscreen as a 2015
CIO 100® Award recipient.
Other features of the new color center, which is currently in all Menards
A nine-foot-long color library featuring 1,081 color swatches and
all-new brochures segmented by color;
Ability to bring to life color swatches and brochures on the
touchscreen by scanning a barcode on each swatch and brochure, and
then viewing colors on the screen, finding complementary colors and
virtually painting brochure room images in different colors;
Guides to room-by-room projects with various styles and information
about using color;
- 2016 color trends; and
- Painting tips.
“The process for selecting paint can often be overwhelming, with the
large number of color choices available,” Klein said. “The new
state-of-the-art Pittsburgh Paints & Stains Digital
Inspiration Studio at Menards locations makes the process of
exploring and choosing the just-right colors and quality paint for your
home both inspiring and manageable. We want customers to leave the store
with the confidence that the colors they have chosen will be perfect for
The Pittsburgh Paints & Stains brand is a nationally
recognized and trusted brand with a respected legacy spanning more than
100 years. Generations of painting contractors, building owners,
architects, designers and homeowners have recognized the Pittsburgh
Paints & Stains name as being synonymous with quality products
To learn more about the brand, visit the recently relaunched Pittsburgh
Paints & Stains brand website at pittsburghpaintsandstains.com.
The Pittsburgh Paints & Stains brand is a line of PPG
Architectural Coatings, a business of PPG Industries, the world’s
leading coatings company.
About PPG Architectural Coatings
PPG Architectural Coatings U.S. and Canada is an industry leader in
residential and commercial coatings, delivering the latest technologies
and operational advancements through its strong portfolio of brands. It
is a business of PPG Industries, the world’s leading coatings company,
and manufactures and sells interior and exterior paints, stains, caulks,
repair products, adhesives and sealants for homeowners and
professionals. Its distribution network includes more than 15,000
touchpoints through company-owned stores, independent dealer locations
and all major home improvement centers across the U.S. and Canada. For
more information, visit PPGAC.com.
PPG: BRINGING INNOVATION TO THE SURFACE.®
PPG Industries’ vision is to be the world’s leading coatings company by
consistently delivering high-quality, innovative and sustainable
solutions that customers trust to protect and beautify their products
and surroundings. Through leadership in innovation, sustainability and
color, PPG provides added value to customers in construction, consumer
products, industrial and transportation markets and aftermarkets to
enhance more surfaces in more ways than does any other company. Founded
in 1883, PPG has global headquarters in Pittsburgh and operates in more
than 70 countries around the world. Reported net sales in 2014 were
$15.4 billion. PPG shares are traded on the New York Stock Exchange
(symbol: PPG). For more information, visit www.ppg.com
and follow @PPGIndustries
Pittsburgh Paints & Stains is a registered trademark of PPG
Architectural Finishes, Inc.
Bringing innovation to the surface and the PPG Logo are
registered trademarks of PPG Industries Ohio, Inc.
Menards is a registered trademark of Menard, Inc.
CIO and CIO 100 are registered trademarks of International
Data Group, Inc.