Planters Invites Coach Jim Harbaugh to “Shout For Nuts” in New Campaign

New campaign features Americans shouting about their love of
Planters snack nuts, including Mixed Nuts and Cashews, to satisfy
cravings.

PITTSBURGH & CHICAGO–(BUSINESS WIRE)–Today, Planters is launching “Shout For Nuts,” a new campaign
that invites Americans to shout loud about their love of craveable,
delicious, fresh-roasted Planters mixed nuts, cashews and
peanuts.


To kick things off, Planters invited one of the best shouters
they know, Coach Jim Harbaugh, to shout about his love of Planters
snack nuts alongside consumers at a “Shout For Nuts” vending machine in
Los Angeles.

The “Shout For Nuts” vending machine, featured in the campaign videos,
is modelled to look like a life-size can of nuts and dispenses Planters
nuts when people shout about their love of nuts into its
decibel-measuring panel. The louder consumers shout, whether “I love
nuts” or “I love mixed nuts” or “I love Planters,” the more nuts
it dispenses.

“Coach Jim Harbaugh is a longstanding fan of Planters and Mr.
Peanut, so we thought he was a perfect partner to help encourage other
nut fanatics to shout their love for nuts,” said Camille Vareille, Head
of Brand Building for Planters. “Plus, he’s known for shouting on
the sidelines, so we know just how loud he can get.”

Fans can view a video of Harbaugh’s “Shout For Nuts” experience on YouTube.

“I’ve been a fan of Planters nuts for years so I was very excited
when I heard that all I have to do is shout for nuts – something I’m
already very good at,” said university football coach Jim Harbaugh. “The
louder I shout, the more nuts I get. Sounds like a pretty good deal to
me.”

Planters, a brand known for satisfying salty cravings, created
this program to address how cravings, however big or small, make
consumers feel. When you crave delicious, fresh-roasted nuts, sometimes
you want to shout it loud.

The “Shout For Nuts” campaign will be brought to life across online
video and social media. Consumers that want to “Shout For Nuts” can also
be on the lookout for the Planters NUTmobile as it travels across
America. To find out when it’s in your city, visit http://www.planters.com/nutmobile.

For more information on Planters, visit http://www.planters.com
or find @MrPeanut
on Twitter or on Facebook (MrPeanut).

ABOUT THE KRAFT HEINZ COMPANY

The Kraft Heinz Company (NASDAQ: KHC) is the third-largest food and
beverage company in North America and the fifth-largest food and
beverage company in the world, with eight $1 billion+ brands. A globally
trusted producer of delicious foods, The Kraft Heinz Company provides
high quality, great taste and nutrition for all eating occasions whether
at home, in restaurants or on the go. The Company’s iconic brands
include Kraft, Heinz, ABC, Capri Sun, Classico,
Jell-O, Kool-Aid, Lunchables, Maxwell House, Ore-Ida,
Oscar Mayer, Philadelphia, Planters, Plasmon,
Quero, Weight Watchers Smart Ones and Velveeta. The
Kraft Heinz Company is dedicated to the sustainable health of our
people, our planet and our Company. For more information, visit www.kraftheinzcompany.com.

Contacts

Kraft Heinz
Lynne Galia, 847-646-4396
lynne.galia@kraftheinzcompany.com
or
Olson
Engage

Alanna Glass, 312-854-8912
alanna.glass@olson.com