PopCap Games and Carowinds to Debut World’s First Intra-Active 3-D Attraction

CHARLOTTE, N.C.–(BUSINESS WIRE)–PopCap Games, creator of some of the world’s most beloved video game
franchises and an Electronic Arts Inc. (NASDAQ: EA) studio, and
Carowinds, the premier entertainment destination of the Carolinas, are
leading the charge as innovators in the amusement park industry by
announcing a new digital experience. Carowinds will open the world’s
first intra-active 3-D game experience, Plants vs. Zombies™ Garden
Warfare: 3Z Arena
, in spring 2016 – adding to the park’s family
line-up of thrills for all ages.


The new attraction, exclusive to Carowinds, will be based off the Plants
vs. Zombies Garden Warfare
franchise – a hilarious and over-the-top
shooter videogame series that drops you into a crazy, all-out battle
between plants and zombies in their fight for suburbia. The newest
release from the franchise, Plants vs. Zombies Garden Warfare 2,
will also launch spring 2016 and for the first time, zombies have taken
over and plants are on the attack. Players will be able to join the
battle with new characters including Super Brainz, a zombie super hero
who thinks he’s an 80’s action movie star, and Citron, a bounty-hunting
orange from the future.

An intra-active experience means the attraction allows players to
interact with the opposing team’s screen. Guests will step inside the
state-of-the-art Plants vs. Zombies Garden Warfare: 3Z Arena
complex decked with 3-D technology, massive screens, surround sound and
motion-based seats, to enjoy outrageous and imaginative encounters with
their competition. Teams will compete in the Plants vs. Zombies
universe during an almost five minute backyard battle, where they’ll
shoot screens with blasters and track their scores as they go.

“We’re always striving to create new and unique ways for people to
experience the Plants vs. Zombies universe,” said Jeremy
Vanhoozer, Senior Creative Director, Plants vs. Zombies franchise. “Our
franchise is all about creating fun moments and doing things
differently. This first ever interactive Garden Warfare attraction
from Carowinds will be unlike anything people have seen before and we
can’t wait for them experience it next spring.”

Plants vs. Zombies Garden Warfare: 3Z Arena is another example
of how Carowinds is committed to bringing unique and innovative
experiences that the entire family can enjoy together,” said Mike
Fehnel, Carowinds Vice President and General Manager. “This wildly
popular brand has such a universal appeal and aligns perfectly with our
promise to deliver the best day experience ever.”

Additional information on Plants vs. Zombies Garden Warfare: 3Z
Arena
includes:

  • 68 motion-based seats equipped with hand-held laser devices
  • Nearly 3,600 square foot arena
  • Two 14’6” x 26’ screens with independent 5.1 surround sound
  • The attraction will run approximately ten times per hour to
    accommodate between 600-700 people
  • Players will be able to purchase photos in the Plants vs. Zombies
    Garden Warfare: 3Z Arena
    retail store
  • Plants vs. Zombies Garden Warfare: 3Z Arena will be located
    inside the Action Theater, in the County Fair section of the park

Guests will be able to play all season long by purchasing a 2016 season
pass or renewing their current season pass for the lowest price of the
year. For more information, visit carowinds.com.

Assets:

To download assets for the Plants vs. Zombies Garden Warfare: 3Z Arena
intra-active 3-D experience, please visit the Carowinds
Media Center
.

About Carowinds

Carowinds is owned and operated by Cedar Fair Entertainment Company, a
publicly traded partnership that is listed for trading on The New
York Stock Exchange
under the symbol “FUN.” In addition to
Carowinds, Cedar Fair owns and operates ten other amusement parks
including Cedar Point in Sandusky, OH, three water parks, one indoor
water park, and five hotels. Cedar Fair also operates the Gilroy Gardens
Family Theme Park in California under a management contract.

About Electronic Arts

Electronic Arts (NASDAQ: EA) is a global leader in digital interactive
entertainment. The Company delivers games, content and online services
for Internet-connected consoles, personal computers, mobile phones and
tablets. EA has more than 300 million registered players around the
world.

In fiscal year 2015, EA posted GAAP net revenue of $4.5 billion.
Headquartered in Redwood City, California, EA is recognized for a
portfolio of critically acclaimed, high-quality blockbuster brands such
as The Sims™, Madden NFL, EA SPORTS™ FIFA, Battlefield™, Dragon Age™ and
Plants vs. Zombies™. More information about EA is available at www.ea.com/news.

EA SPORTS, The Sims, Dragon Age, Plants vs. Zombies and Battlefield are
trademarks of Electronic Arts Inc. and its subsidiaries. John Madden,
NFL and FIFA are the property of their respective owners and used with
permission.

Contacts

Electronic Arts Inc.
Melissa Ojeda, 650-628-7870
Manager,
Public Relations
mojeda@ea.com
or
Carowinds
Laresa
Thompson, 704-587-9050
Manager, Public Relations
laresa.thompson@carowinds.com