Content Analysis Performed on More on than 35,000 Social Media Posts
Provides Meaningful Insight on Faith, Environment, Gay Rights, Gift
Exchanges, Past Popes and Even the Popemobile
CHICAGO–(BUSINESS WIRE)–Expert System (EXSY.MI), the leader in multilingual semantic
intelligence technology for the effective management of unstructured
information, today announced the release of an Expert IQ Report titled,
Pope Perceptions. The report is a result of
a content analysis of more than 35,000 social media posts made during
Pope Francis’ recent visit to the United States.
To analyze what topics rose to the top in importance among audiences and
also impacted American’s opinions and thoughts, Expert System used its
Cogito content analysis technology, which works to quickly and
accurately understand text as humans do by establishing precise
connections between not just words, but more importantly, concepts. In
language processing and semantic intelligence technology, the
company was able to analyze the unstructured data and provide
intelligent insights into a wide variety of issues ranging from heavily
debated topics including immigration, the environment and the poor, to
more lighthearted topics including the Popemobile, gifts exchanged and
Papal visits of the pasts.
“While many of us may not realize it, this was probably as big of a
moment for social media as well as for Pope Francis. The use of such a
platform to draw a community of faith together and to also voice support
or objections on an incredibly wide range of topics in such a brief
amount of time was impressive,” said Luca Scagliarini, CEO, Expert
System USA. “While the data is intriguing from a pure analysis
standpoint, being able to quickly analyze the true meaning behind all
those posts can be incredibly valuable when it comes to making business
decisions such as where to place targeted advertising investments, where
more education programs need to be put in place or how one’s brand is
being perceived in the marketplace.”
Some of the key data discussed in the Expert IQ report include:
Focus on the family unit emerged as top theme among audiences. Used to
describe aspects of the Pope’s visit, family (2126) and the
related World Meeting of Families (WMF2015) (3490) are at the
Pope Francis’ stance of forgiveness as it relates to some of the most
sensitive issues in the church such as abortion (352) generated
sentiments tied to forgiveness (61), forgive (55), absolve
On the topic of sexual abuse (188) many promoted the need for support
(315) and justice (281) for abused people.
Sentiment related to Kim Davis turned out to be more so on the
negative side (61%) with the most common thoughts tied to words of
absurd, awfully, relentless, wrongly, threat, monstrous.
Sentiment tied to capitalism (179) became associated to
negative terms (poverty 405, evil 61, destruction 58)
indicating that, in general, society still perceives that profits
generated by the free markets are not doing enough to address these
issues at hand.
Americans seemed to approve of the Pope’s mode of transportation with
the choice of using a Fiat 500 (56) correlated to compact (2)/small
(23)/little (20), humble (25)/ modest (10), economic (38).
Produced using Expert System’s Cogito content
analysis platform, the Expert IQ Report is a regular series that
looks to provide deep content analysis from the massive amounts of data
from a given current event, person or topic within the enterprise,
government, financial, pharmaceutical, and oil and gas industries.
Expert IQ Reports demonstrate the value of using content analysis
technology to automatically generate a fast and accurate understanding
of unstructured text, working to read, comprehend and analyze text as
humans do by establishing precise connections between not just words,
but more importantly, concepts.
To learn more about Expert’s System’s Cogito technology and to read the
full Post Pope Perceptions Report, please visit http://www.expertsystem.com/expert-iq-report-post-pope-perceptions-american-sentiments-analyzed.
About Expert System
Headquartered in Chicago, Expert System is a leading provider of
information access solutions based on the proprietary, patented,
multilingual semantic technology of Cogito. Using Expert System’s
products, enterprise companies and government agencies can go beyond
traditional keyword approaches for the rapid sense-making of their
structured and unstructured data. Expert System technology has been
deployed to deliver solutions for a vast range of business requirements
such as semantic searches, open source intelligence, multilingual and
big text analytics, natural language processing and the development and
management of taxonomies and ontologies. Expert System serves some of
the world’s largest industries including Banking and Insurance, Life
Sciences and Pharmaceuticals, Oil and Gas, Media and Publishing, and
Government including companies such as Shell, Chevron, Eli Lilly,
Wolters Kluwer, Networked Insights, Nalco Champion, US Department of
Justice and the DTRA. For more information visit www.expertsystem.com
or follow us on Twitter at @Expert_System.
For Expert System
Kari Walker, 703-928-9996