Exclusively designed backpacks, lunch bags, costumes and accessories
give back to World Wildlife Fund

SAN FRANCISCO–(BUSINESS WIRE)–Pottery Barn Kids and PBteen, members of the Williams-Sonoma, Inc.
(NYSE:WSM) portfolio of brands, launched a new product collection
inspired by endangered species, to benefit World Wildlife Fund (WWF),
one of the world’s leading conservation organizations,. For each item in
the collection sold, Pottery Barn Kids and PBteen will donate 5% of the
purchase price to WWF, with a minimum donation of $100,000, to help stop
the degradation of the planet’s natural environment.

The collection, available at Pottery Barn Kids and PBteen, features
playful animal patterns in the spirit of WWF’s dedication to serving the
environment. To bring awareness to endangered species, the brands’ San
Francisco-based design teams created a variety of prints featuring
rhinos, pandas, elephants and tigers for backpacks, lunch bags and water
bottles. The imaginative WWF costumes for kids, including the Endangered
South China Tiger, Endangered Black Rhino, Endangered Orangutan and
Endangered Panda, focus on the details that make each animal special for
Halloween or everyday playtime. For teens, the WWF collection features
backpacks and lunch bags with a stylish leopard pattern and playful
critter panda and koala shapes.

“We are passionate about furthering environmental conservation through
our partnership with World Wildlife Fund,” said Jennifer Kellor,
executive vice president merchandising, PBteen and Pottery Barn Kids.
“The partnership allows us to create thoughtfully designed pieces and
donate a portion of proceeds toward combating climate change, saving
endangered animals and protecting wild habitats.”

“Creative collaborations are essential in both raising awareness and
providing valuable resources to achieve lasting conservation,” said
Terry Macko, senior vice president, marketing and communications, World
Wildlife Fund. “The launch of the Pottery Barn Kids and PBteen
endangered species collection will help further our efforts to protect
the planet, while inspiring a new generation of conservationists.”

The complete collections are now available online and at select Pottery
Barn Kids and PBteen stores nationwide. Each WWF product is marked with
the signature WWF Panda logo.

To shop the collection and learn more about the partnership with WWF,
visit potterybarnkids.com and pbteen.com. Join the conversation on
social media by following @potterybarnkids and @pbteen.


Pottery Barn Kids, a member of the Williams-Sonoma, Inc. portfolio of
brands, is a premier specialty retailer for children’s home furnishings
and decorative accessories. Introduced in 1999, Pottery Barn Kids offers
exclusive designs that create kid-friendly, stylish and innovative
spaces for the nursery, bedroom and playroom. Key product categories
include furniture, bedding, bath, window treatments, rugs, lighting,
decorative accessories, toys, nursery essentials and gear such as
backpacks and reusable lunch bags. Pottery Barn Kids operates 89
company-owned stores in the United States, Canada and Australia and has
unaffiliated franchisees that operate stores in the Middle East, the
Philippines and Mexico, as well as an ecommerce site at www.potterybarnkids.com
that offers international shipping to customers worldwide. Pottery Barn
Kids provides complimentary design services, a comprehensive gift
registry program and monogramming services. The company is headquartered
in San Francisco, California.


PBteen, a member of the Williams-Sonoma, Inc. portfolio of brands,
launched in 2003 and is the first home retailer to focus exclusively on
the teenage market. Designed to fully furnish bedrooms, study and lounge
spaces for tweens and teens, PBteen provides fresh, fashionable options
to appeal to varying teenage tastes. Categories include: bedding, window
treatments, rugs, lighting, gear, decorative accessories, storage and
organization solutions, and furniture including beanbag chairs. PBdorm,
launched in 2010, is an exclusive collection that offers dorm furniture
and essentials. This collection includes XL twin sheets, lighting,
seating, storage bins and organization solutions, and other accessories
designed to help teens turn their dorm room into their ultimate home
away from home. PBteen products are available through direct mail
catalogs, e-commerce site PBteen.com and U.S. retail stores. PBteen
currently offers international shipping to customers worldwide. PBteen
has an active following on Facebook,
PBteen ♥ and its PBteen blog. PBteen is headquartered in San Francisco,


Williams-Sonoma, Inc. is a specialty retailer of high-quality products
for the home. These products, representing eight distinct merchandise
strategies – Williams-Sonoma, Pottery Barn, Pottery Barn Kids, West Elm,
PBteen, Williams-Sonoma Home, Rejuvenation, and Mark and Graham – are
marketed through e-commerce websites, direct mail catalogs and 618
stores. Williams-Sonoma, Inc. currently operates in the United States,
Canada, Australia and the United Kingdom, offers international shipping
to customers worldwide, and has unaffiliated franchisees that operate
stores in the Middle East, the Philippines and Mexico.


Kendra Stewart
Pottery Barn Kids