POTTERY BARN KIDS ANNOUNCES EXPANDED REGISTRY ASSORTMENT WITH BABY GEAR

New Baby Gear Collection Offers Best-In-Class Product For Baby on the
Go

SAN FRANCISCO–(BUSINESS WIRE)–Pottery Barn Kids, a member of the Williams-Sonoma, Inc. (NYSE:WSM)
portfolio of brands, today announces the addition of Baby Gear,
providing customers with a curated selection of the best-in-class
products for baby on the go, feeding and play. The Baby Gear assortment
consists of the highest quality strollers, high chairs, car seats,
feeding and travel cribs and adds to the brand’s extensive offering of
nursery essentials including furniture, décor and gifts. Creating a
one-stop-shop for registry must-haves, Baby Gear launches online at www.potterybarnkids.com
on April 13.


Baby Gear includes reputable products from trusted partners: BABYZEN,
Beaba, Boppy, Ergobaby, Inglesina, Lifefactory,
Medela, Nuna, Petunia Pickle Bottom and Skip Hop.
Products range from the Nuna MIXX™ jett stroller and SENA™ aire mini
travel crib, whose revolutionary, sleek designs combine with easy fold
capabilities to make everyday strolls and long distance travel with baby
a breeze. The Inglesina Fast Table Chair, brings modern
convenience and comfort for parents and baby with a clip-on system
designed to fit a wide range of table heights and a collapsible design
with built in carry bag. The Lifefactory Mixed Bottle Starter Set
created with BPA-free materials and a protective silicone sleeve is a
perfect gift for the expecting mom, ensuring baby is off to a healthy
start.

In addition to Baby Gear, Pottery Barn Kids offers special registry
benefits, including complimentary design services, personalized gifts
and access to exceptional customer service. Creating a registry in-store
is even easier and more convenient with the Pottery Barn Kids Registry
app. The Registry app gives customers the ability to manage everything
from their mobile device, including creating a registry, scanning
products and keeping track of items.

We are proud to expand our nursery essentials with the launch of Baby
Gear,” said Jennifer Kellor, President, Pottery Barn Kids. “We have
curated a collection of the best and most innovative strollers, high
chairs, feeding and car seats to provide customers with the ultimate
Pottery Barn Kids registry and gifting experience.”

For more information on the new Baby Gear assortment and Registry
Essentials, please visit www.potterybarnkids.com/registry
and www.potterybarnkids.com/babygear
or visit a local store. Join the conversation on social media
@potterybarnkids.

ABOUT POTTERY BARN KIDS

Pottery Barn Kids, a member of the Williams-Sonoma, Inc. portfolio of
brands, is a premier specialty retailer for children’s home furnishings
and decorative accessories. Introduced in 1999, Pottery Barn Kids offers
exclusive designs that create kid-friendly, stylish and innovative
spaces for the nursery, bedroom and playroom. Key product categories
include furniture, bedding, bath, window treatments, rugs, lighting,
decorative accessories, toys, nursery essentials and gear such as
backpacks and reusable lunch bags. Pottery Barn Kids operates
company-owned stores in the United States, Canada and Australia and has
unaffiliated franchisees that operate stores in the Middle East,
Philippines and Mexico, as well as an ecommerce site at www.potterybarnkids.com
that offers international shipping to customers worldwide. Pottery Barn
Kids provides complimentary design services, a comprehensive gift
registry program and monogramming services. The company is headquartered
in San Francisco, California.

Contacts

Kelley Loeffler
Pottery Barn Kids
415.402.4007
kloeffler@wsgc.com