White, neutral colors remain most popular globally
PITTSBURGH–(BUSINESS WIRE)–$PPG #autocolor–PPG (NYSE:PPG) today released its annual automotive color popularity
data, which reveals consumers again preferred cars with a neutral color.
More than 75 percent of 2016 vehicles built globally were white, black,
gray or silver. (Additional materials regarding PPG’s 2016 automotive
color popularity data are available at http://newsroom.ppg.com/autocolor16.)
White remained the most popular global vehicle color at 38 percent, up
from 35 percent last year. Black (16 percent), silver (12 percent) and
gray (10 percent) rounded out the top automotive colors worldwide. And
although PPG research found that nearly 60 percent of U.S. and European
consumers identified color as a major factor in their vehicle-buying
decisions, the popularity of blue, green, natural and red vehicles
remained unchanged from last year.
PPG regional trend highlights from 2016 vehicle build data include:
North America: White (25 percent) eclipsed black and silver (tied at
19 percent), gray (12 percent), and red and blue (tied at 10 percent).
South America: White (37 percent) was close to the global popularity
level, with silver (29 percent) a strong second. Black (12 percent),
gray (10 percent) and red (8 percent) rounded out the top five.
Europe: White (33 percent) was followed by gray (18 percent), black
(16 percent), silver (10 percent), blue (8 percent), and natural and
red (tied at 7 percent).
Asia Pacific: White (47 percent) led by a larger margin than in any
other region, while black (14 percent), natural (11 percent), silver
(10 percent) and red (7 percent) trailed.
“Although white dominates vehicle color globally, there is more variety
in color preferences by market and vehicle type,” said Jane Harrington,
PPG manager, color styling, automotive original equipment manufacturer
(OEM) coatings. “For example, in North America, silver is the leading
color for compact vehicles, while black is preferred for sports cars.
Metallic colors are popular with American and European men, while women
from those markets prefer pearlescent effects on their cars.
“These differences underscore the importance of working with our
automotive customers to develop distinctive colors and effects that will
appeal to a brand’s targeted buyer in a specific market,” she said.
Looking ahead to the 2017-2018 model years, Harrington said PPG is
seeing an increase in blue. “For instance, in our 2016 data, blue
increased by 3 percent on luxury, midsize and compact cars. Also, blue
was very noticeable the last three years at the North American
International Auto Show in Detroit. Concept vehicles and new model
reveals included the Porsche 911 Targa in Saphirblau in 2014, and the
Ford GT Super Car, Mustang, Fusion and Focus in a striking layered blue
in 2015. And at the 2016 show, the beautiful Buick Avista concept
vehicle captured the EyesOn Design award in an amazing Deep Sapphire
“Blue is a very versatile color for the automotive market, because
subtle shifts in hue, chroma and flake appearance of a blue coating can
do a lot to enhance a vehicle’s style or distinguish a brand,”
PPG Automotive Color Palette for 2020 Models
Inspired by nature, interior and industrial design, fashion, society,
international auto shows and new pigment technology, PPG’s “Kulture”
collection for 2020 automotive models includes 70 new colors across four
color-story trend palettes:
Hour Glass evokes nostalgia for classic design but is refocused
for the contemporary world. It consists of heritage colors such as
royal blues, olive greens, refined browns and traditional reds.
ES/Sense reflects the idea that “less is more,” where simple,
pure design and living in the moment are key. The subtle pastel and
ceramic hues in varying degrees of saturation suggest a reaction
against overexposure to social media and technology.
IMpower represents a response to new ways of thinking, as well
as new codes for design. It is a balance of extremely chromatic colors
and complex subdued tones.
Biocentric unifies the pursuit of an organic lifestyle with the
emerging trend of space exploration. It offers a palette of
nature-inspired hues with deep galactic tones.
PPG engages a global network of more than 20 color experts with a focus
on automotive, architectural, aerospace and consumer-products markets.
These specialists analyze design trends, consumer preferences and
priorities across regional, cultural and global markets to determine
factors that will influence future color choices. The new colors and
palettes introduced this year for automotive manufacturers reflect
developments across these markets and influences.
PPG: WE PROTECT AND BEAUTIFY THE WORLD™
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coatings and materials that our customers have trusted for more than 130
years. Through dedication and creativity, we solve our customers’
biggest challenges, collaborating closely to find the right path
forward. With headquarters in Pittsburgh, we operate and innovate in
more than 70 countries and reported net sales of $14.8 billion in 2015.
We serve customers in construction, consumer products, industrial and
transportation markets and aftermarkets. To learn more, visit www.ppg.com.
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