Effort aims to increase association, awareness of consumer brands in
global headquarters community
PITTSBURGH–(BUSINESS WIRE)–PPG (NYSE: PPG) today announced the launch of a marketing campaign
intended to increase awareness of its consumer paint brands – the PPG
PAINTS®, GLIDDEN® Paint, and OLYMPIC®
Paints & Stains lines – among do-it-yourself (DIY) painters in its
global headquarters community of Pittsburgh. The “Paint Local” campaign
aims to increase the visibility of PPG as the manufacturer of these
“hometown paint brands” and encourages DIY painters in Pittsburgh to
consider buying and using products with a strong local connection.
“PPG is proud to be headquartered in Pittsburgh, and we want our friends
and neighbors to be familiar with our great products,” said Max Wetzel,
chief marketing officer and general manager of home centers for PPG’s
architectural coatings business in the U.S. and Canada. “With the Paint
Local campaign, we aim to strengthen the association between PPG’s
consumer brands and our strong reputation as a Pittsburgh-based company.
Our ultimate goal is to provide consumers in our hometown with the best
possible products for their DIY projects.”
The campaign, introduced a year after the company launched its PPG
Paints company-owned stores in Pittsburgh, includes digital and
print advertisements, billboards, in-store paint can lid stickers, and
advertising in PNC Park. It features the “Paint Local” message and an
image of a paint roller outlining the downtown skyline and spires atop
PPG Place, and it promotes the PPG Paints, Glidden and Olympic
Consumers in Pittsburgh can visit www.paintlocalppg.com
to find PPG products and more than 90 area locations where they are
PPG Paints products sold at PPG Paints stores and
independent home improvement retailers;
Glidden Paint sold at THE HOME DEPOT® and WALMART®
- Olympic Paints & Stains sold at LOWE’S® stores.
The Pittsburgh-area effort localizes a broader campaign launched earlier
this year to drive increased familiarity with PPG and clearly
communicate the company’s position as a global paint, coatings and
materials leader. The “Paint Local” campaign features the updated PPG
logo introduced in March, which is appearing more prominently on
packaging for PPG products.
In addition to the brands featured in the campaign, PPG offers a variety
of consumer DIY brands such as LIQUID NAILS® adhesives and
sealants, HOMAX® specialty products, FLOOD® stains
and SIKKENS® PROLUXE™ wood finishes.
The “Paint Local” campaign kicked off this month and is expected to run
PPG’s architectural coatings business in the U.S. and Canada is an
industry leader in residential and commercial coatings, delivering the
latest technologies and operational advancements through its strong
portfolio of brands. It manufactures and sells interior and exterior
paints, stains, caulks, repair products, adhesives and sealants for
homeowners and professionals. Its distribution network includes more
than 15,000 touchpoints through company-owned stores, independent dealer
locations and all major home improvement centers across the U.S. and
Canada. For more information, visit PPGAC.com.
PPG: WE PROTECT AND BEAUTIFY THE WORLD™
At PPG (NYSE:PPG), we work every day to develop and deliver the paints,
coatings and materials that our customers have trusted for more than 130
years. Through dedication and creativity, we solve our customers’
biggest challenges, collaborating closely to find the right path
forward. With headquarters in Pittsburgh, we operate and innovate in
more than 70 countries and reported net sales of $15.3 billion in 2015.
We serve customers in construction, consumer products, industrial and
transportation markets and aftermarkets. To learn more, visit www.ppg.com.
We protect and beautify the world and PPG Paints are
trademarks and the PPG Logo is a registered trademark of PPG
Industries Ohio, Inc.
Olympic is a registered trademark and ProLuxe
is a trademark of PPG Architectural Finishes, Inc.
Nails and Flood are registered trademarks of the PPG Group of
Sikkens is a registered trademark of AkzoNobel.
is a registered trademark of Homax Products, Inc.
The Home Depot
is a registered trademark of Homer TLC, Inc.
Walmart is a
registered trademark of Wal-Mart Stores, Inc.
Lowe’s is a
registered trademark of LF, LLC.