Top Featured Finance App in App Store, Nickel Helps Parents Raise
PALO ALTO, Calif.–(BUSINESS WIRE)–Nickel, a new smartphone-centered service that helps teens make better
financial decisions, launched today. Developed in consultation with leading
psychologists and financial experts, Nickel is the first simple,
go-everywhere solution that helps time-strapped parents teach their
children about money through empowerment instead of hand-holding.
Financial know-how is a major problem for today’s young people; a 2012
poll from ING Direct and Capital One found that 87
percent of teens admit they don’t know much about personal finance.
This lack of basic skills and practical experience contributes to the
“next generation of poor,” as young adults increasingly burdened with
student debt, loan delinquency and bankruptcy are moving back home to
live with their parents because they can’t afford to live on their own.
At the heart of the problem lies a lack of experience meeting financial
obligations and undisciplined spending. See
Nickel does what overworked parents, schools and financial instruments
(like cash or debit cards) cannot: provide “contextual education” at the
actual point their child is making a purchase decision. Psychologists
have proven this is the best time to learn financial lessons that will
How Nickel Works
Through the Nickel mobile app and its associated Nickel MasterCard
Prepaid Card, parents can set up an automatic allowance and send money
to their child at any time. When a kid plans to make a purchase, they
can confirm whether they really want to spend or if they’d prefer to set
the money aside for the future. As an incentive, parents have the option
of paying interest to their children for any money they choose to save.
Nickel allows both kids and their parents to see where money is being
spent at all times; it even allows parents to automatically prevent
purchases from being made from undesirable outlets, such as liquor
stores or casinos.
“Our goal is to help teach the next generation how to feel both
financially responsible and financially empowered,” says Nickel
Co-Founder Oliver Deighton. “With Nickel by their side, teens are gently
guided to make better choices that can result in a more positive
“In my work as a psychologist specializing in money,” says Ph.D.
Psychologist, Barbara Nusbaum, “parents continuously ask me ‘How do I
teach my kids about money? How do I teach them to spend, save, and share
responsibly?’ Using technology, the sweet spot of teens, Nickel gives
parents a valuable opportunity to teach their children about money and
values, every time they make a purchase.”
Cost and Availability
Nickel is currently available exclusively in the Apple
App Store. Through the app, parents can set up an account and order
the Nickel MasterCard Prepaid Card. The cost per month is $5 per child.
Parents can try the product free for the first two months.
Nickel is the go-everywhere mobile solution to teaching kids better
financial management and responsibility, while helping parents
understand and control their children’s finances. Developed in
conjunction with parents as well as leaders in the fields of finance,
economics, education, and psychology, Nickel is found in the Apple
App Store or online at www.nickel.co.
Jennifer Spoerri, 415-563-2363