Prime Day 2016 – More Than 100,000 Deals Worldwide Exclusively for Prime Members on July 12

From TVs to headphones and slow cookers to vitamins – Prime Day will
include deals on things you want, things you need, and everything in

The deals are everywhere – Members can shop deals on all devices,
across nearly all categories, in all Prime countries

Nearly 2x the TV units in the U.S. compared to Black Friday and Cyber
Monday combined

SEATTLE–(BUSINESS WIRE)–(NASDAQ:AMZN) – On Tuesday, July 12, the second-annual Prime Day will
feature more than 100,000 deals worldwide exclusively for Prime members,
making it the biggest Amazon event ever. New and existing members in
U.S., U.K., Spain, Japan, Italy, Germany, France, Canada, Belgium, and
Austria, will find deals across nearly all departments and categories,
ensuring there will be something for everyone. Members in the U.S. can
shop starting at midnight PT, with new deals as often as every five
minutes throughout the day. To participate in Prime Day, sign-up or
start a free trial of Prime on or before July 12 by visiting

“Prime Day is a unique opportunity to discover new items and great
deals, on top of our already low prices. Following last year’s record
sales, we have dramatically increased the inventory behind many deals.
In fact, in the U.S. we have nearly double the TV units compared to
Black Friday and Cyber Monday combined,” said Greg Greeley, Vice
President Amazon Prime. “Even with this massive selection we know many
of the Prime Day offers will sell out, so members should download the
Amazon shopping app to receive notifications on their favorite deals.”

Something for Everyone

As reported
last year
, Prime Day was the biggest day for sales internationally
up to that point. Beyond the top selling deals, and best-selling
devices, there were other chart topping categories in each
Prime-eligible country. Some of the highlights from 2015 include:

  • Canada: Headphones, diapers, and slow cookers
  • France: Video game consoles and speaker systems
  • Germany and Austria: Sandals and sweets
  • Italy: Routers and beard and hair trimmers
  • Japan: Skin care, household supplies and herbal supplements
  • Spain: Heart rate watches, sports computers and GPS devices
  • U.K.: Video games, headphones and power toothbrushes
  • U.S.: Toys, mobile device cases and pet products like toys, food and

Countdown Deals July 5 through July 11

In addition to blockbuster deals on Prime Day, July 12, Amazon will
offer countdown deals for Prime members every day from July 5 through
July 11. That means members in the U.S. will find summer entertainment
deals starting July 5 including a 32-inch TV bundle with a Fire TV Stick
for $119.99. Countdown deals will include gadgets on-the-go, products
perfect for summer travel, for foodies and outdoor living,
back-to-school and in-home essentials and daily deals on top of TV
series and blockbuster movies available to rent or purchase and
instantly stream through the Amazon Video app on TVs, mobile devices,
Amazon Fire TV, Fire TV Stick, and Fire tablets, or online. Customers
can learn more at

What’s New on Prime Day

  • Deals are Everywhere – Members can shop deals on all devices,
    across nearly all categories, in all Prime countries.
  • Lots of TVs – The deal inventory of TVs in the U.S. will be
    nearly 2x than Black Friday and Cyber Monday combined.
  • Toys All Day – Members in the U.S. will find toy deals nearly
    all day on Prime Day.
  • Watch-A-Deal – Readily track and shop any deal while at home or
    on-the-go with the Amazon App. Learn more at
  • Sort by Category – Newly-enhanced deal shopping is designed to
    help customers swiftly sort deals by category.
  • Alexa Specials – There will be benefits to being an owner of an
    Amazon Echo, Echo Dot or Amazon Tap on Prime Day.
  • More Sellers – Twice as many small business sellers around the
    world are participating in Prime Day this year.
  • More to Watch – Members will find unbelievable deals on some of
    today’s top rated TV series and popular blockbuster films to rent or
    purchase and instantly stream on Amazon Video.
  • Tips and Tricks – Find helpful advice on how to shop on Prime
    Day at

Win Prime Music Experiences

In celebration of Prime Day, Amazon customers have an opportunity to win
an unforgettable Prime Music Experience. In the U.S., starting today and
running through Prime Day, customers can listen for a chance to win one
of twelve unforgettable experiences with top artists, including Carrie
Underwood, Blink-182, Norah Jones, Flo Rida, The Lumineers, Pentatonix,
and more. Each winning experience includes airfare, hotel
accommodations, tickets to see the artist in concert, and best of all—a
meet-and-greet with the artists themselves. Prime members in the U.S.
can participate by listening to a song from select Prime Music
playlists, each associated with a prize. For full details on the U.S.
plan and alternate method of entry visit
There will be similar Prime Music Experiences taking place for Amazon
customers in the U.K., Germany, Austria, and Japan.

Win $5,000 with Prime Photos

Prime Photos is sponsoring the Prime Day Prime Photos Sweepstakes
launching June 30th. Customers who upload a photo to their
Prime Photos account between June 30 and July 12 will be eligible for a
chance to win $5,000 in Amazon Gift Cards. The winner will be chosen at
random. For full details and an alternate method of entry, visit

Save More with Amazon Prime Store Card

Save 5% on Prime Day and every day at Prime members who open
an Amazon Prime Store Card now through Prime Day and get a $50 Gift Card instantly.

Save up to 40% on Kindle Unlimited

On July 5 and July 12, Prime Members in the U.S. can save up to 40% on a
Kindle Unlimited membership. Enjoy unlimited reading from over one
million titles on any device, including all seven Harry Potter books,
the Wayward Pines Trilogy, The Man in the High Castle, the Paper
Magician trilogy, over 300 Lonely Planet travel guides, and Kindle
Singles from top authors such as Jodi Picoult, Nelson DeMille, and Hugh

More to Prime

A Prime membership is already the best deal in the history of shopping.
Tens of millions of Prime members around the world enjoy the many
benefits of Prime. In the U.S. that includes unlimited Free Two-Day
Shipping on more than 30 million items across all categories, unlimited
Free Same-Day Delivery on more than a million items in 27 metro areas,
and one and two-hour delivery with Prime Now on tens of thousands of
items available in more than 25 metro areas. In addition to fast, free
shipping, members have access to unlimited streaming of tens of
thousands of movies and TV episodes with Prime Video, more than one
million songs and thousands of curated playlists and stations with Prime
Music, early access to select Lightning Deals all year long, free
secure, unlimited photo storage with Prime Photos and one free
pre-released book a month with Kindle First.

About Amazon

Amazon is guided by four principles: customer obsession rather than
competitor focus, passion for invention, commitment to operational
excellence, and long-term thinking. Customer reviews, 1-Click shopping,
personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle
Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa
are some of the products and services pioneered by Amazon. For more
information, visit

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