Prisyna Hires Director of Marketing to Support Existing Oral Care Products And Pipeline Expansion

— Aggressive sales and marketing effort under way in support of
novel multi-product portfolio and preparations for several pending
product launches —

CLAREMONT, Calif.–(BUSINESS WIRE)–Prisyna, an oral care business unit of Synedgen, Inc., today announced
the appointment of Robert Riggs as their first Director of Marketing.
Prisyna combines breakthrough, propriety glycomics technology, with
natural materials and innovative polysaccharides to create advanced
rinses for the mouth that support a healthy oral cavity. Robert joins
the company with more than 15 years of experience in oral healthcare
markets where he created, directed and executed successful product
launch and market expansion campaigns. In the newly created Director of
Marketing position, he will lead the development of Prisyna’s product
profiles, analyze the competitive landscape, identify commercial
opportunities, initiate launch strategies and distribution options, and
create new marketing programs. The company’s investigational products
include Moistagen®, a potential treatment for the symptoms of dry
mouth, and a new formulation to relieve the symptoms of oral mucositis
due to chemotherapy or radiation treatments. Prisyna currently offers
two oral rinse products — Synedent® Oral Care and Synedent
Plus Oral Care
with fluoride.

“This is a critical point in Prisyna’s commercial evolution. Our novel
products address a major need in the marketplace and we sought out a
marketing executive with a proven track record to help us grow the
pipeline to its fullest potential,” said Shenda Baker, Ph.D., Prisyna
co-founder. “In Robert, we found a marketing leader with an
entrepreneurial spirit, great leadership skills and a passion for oral
health. We look forward to leveraging his great energy and creativity to
achieve our commercial goals.”

“Prisyna has made significant achievements to date — creating such a
robust platform technology and in turn a portfolio of products that
address unmet needs in the marketplace,” said Mr. Riggs. “This
combination of breakthrough science and entrepreneurial ingenuity that
strives to bring pioneering products to patients and consumers is a
tremendous inspiration for me. I am very pleased to join such a
distinguished team and look forward to delivering on their vision for
the next generation of oral care products.”

Robert joins Prisyna from Blu Theory Solutions, where he created
programs for early stage medical and niche market companies as the
Director of Sales and Marketing Program Development. He was previously
Senior Product Manager at Nobel Biocare North America, an oral
implantology, biomaterials and aesthetics company, where he led the
product marketing team across the entire product portfolio. As Product
and Marketing Operations Manager at Oralogix Corporation, he grew the
company from its start-up phase through a profitable market exit. As
Global and Regional Product Manager at ESPE America, an aesthetic and
restorative dental materials company, he developed the business and
marketing strategy, resulting in North American revenues growing more
than 800% in two plan years. Riggs earned a M.S. in marketing from Johns
Hopkins University, a B.S. in organizational management from Washington
Adventist University, an associate degree in dental technology from
Montgomery College. He is currently completing a Masters Certificate in
regulatory affairs from Temple University, School of Pharmacy. Robert is
certified in Dental Technology (CDT-TE).

About Moistagen

Moistagen is a specially formulated oral rinse currently under
evaluation to relieve the symptoms of dry mouth using cutting-edge
lubricants that coat the surface of the mouth to protect and may hydrate
dry and irritated oral tissues. These components also have the potential
to loosen sticky, dry mucus and help moisten oral surfaces. Moistagen is
anticipated to be cleared for marketing by the FDA in the second half of

About Synedent® Oral Care and Synedent Plus Oral Care with fluoride

Synedent oral rinse is a scientifically formulated mouth rinse designed
to freshen your breath with a mild peppermint flavor and clean your
teeth and gums. Unlike other oral rinses, Synedent was designed to be a
non-irritating, non-burning, fresh-tasting rinse with a balanced pH that
is gentle on healthy and damaged tissues. Synedent Plus has all
the benefits of Synedent, plus the addition of fluoride to prevent

About Prisyna

Prisyna is an oral care business unit of Synedgen, focused on the
development of consumer products that clean teeth and gums, freshen
breath and moisten mouths without the burn or irritation of abrasive
oral care products. The company combines breakthrough, propriety
glycomics technology, with natural materials and innovative
polysaccharides to create advanced rinses for the mouth that support a
healthy oral cavity. Based in Claremont, Calif., Prisyna currently
offers two mouth cleansers – Synedent Oral Care and Syndent Plus
Oral Care – available for purchase online at
or through leading dentists. To learn more about Prisyna please visit:


Shenda Baker, Ph.D., 909-447-6858
Communications LLC
Maureen L. Suda, 585-387-9248