Pure Commodities Used in Food and Drinks Grows to 1.2 Billion Tonnes in 2015

LONDON–(BUSINESS WIRE)–Global market research company Euromonitor International released today
new research on ingredients.

According to the new research, a total of 1.2 billion tonnes of pure
commodities were used in food and drink applications in 2015, an
increase of 2 percent since 2014. This growth is linked to the ongoing
health and wellness trend within the global food and drinks market.

Attitude to health continues to evolve in the Americas and Western
Europe, where naturally healthy foods are growing at a faster rate than
fortified/functional products. “Clean labels remains a dominant trend in
food and drinks, and is set to become more important in beauty and
personal care,” says John Madden, head of ingredients at Euromonitor

Globally, botanicals are forecast to rise by 3 percent by 2020, with
Asia Pacific, Latin America and Middle East and Africa growing the
fastest. In beauty and personal care, botanicals and especially plant
extracts are increasingly used in skin care, hair care and sun
protection products. This increase can be attributed to the trend toward
natural ingredients and the antioxidant benefits of plant extracts.

“The clean label tag can mean many things, but at its heart, it is
consumers having trust in the products they purchase, and an
understanding that they are beneficial and safe.” Madden adds: “The use
of natural ingredients and the removal of artificial and more
controversial ingredients, such as certain preservatives and
antimicrobials, continues. In addition to the established clean label
demands, Euromonitor predicts a greater pressure to simplify on-pack
information, delivering honest, simple messages so consumers do not have
to wade through the small print or sort through a long list of claims to
find the information they are looking for.”

For more information visit: http://www.euromonitor.com/ingredients

About Euromonitor International

is the world’s leading provider for global business
intelligence and strategic market analysis. We have more than 40 years
of experience publishing international market reports, business
reference books and online databases on consumer markets.


Victoria Dele
Communications Executive – Euromonitor International
0044 (0) 207 251 8024