‘Put a Period After Your Period’ — The RepHresh Brand Addresses Feminine Odor and Discomfort Head On in New Ad Campaign

RepHresh balances pH and eliminates odor after menstruation

EWING, N.J.–(BUSINESS WIRE)–The maker of RepHresh Feminine Hygiene products has developed a new ad
campaign, titled ‘Put a Period After Your Period,’ to help combat
confusion women face when dealing with post-period issues and address
solutions to eliminate odor and deliver lasting freshness after

A recent global survey conducted by the International
Women’s Health Coalition
asked 90,000 women from 190 countries about
their attitudes towards periods, finding that women worldwide are too
embarrassed to discuss the topic or related issues. Women use over 5,000
euphemisms to refer to menstruation to avoid the actual word, “period,”
including: ‘Aunt Flo,’ ‘Mother Nature,’ and ‘Time of the Month.’

“We are pleased that our new ads speak matter-of-factly to the realities
many women face every day, but might be too embarrassed to discuss,”
says Bruce Weiss, Vice President Marketing at Church
& Dwight, Co., Inc.
“We openly address challenges women share
and provide information about how RepHresh solutions help target the
root cause.”

Three new commercials use simple language to educate women about their
period while tackling different post-period issues with one common
theme, ’The thing about your period, it’s not over when it’s over.’
Messages include:

1. Odor can linger long after your period. A yeast product won’t resolve
feminine odor, RepHresh
will. It goes to work in seconds to eliminate odor for up to

2. Your period can throw vaginal flora and yeast off balance. Take RepHresh
every day, these probiotics are for your vagina, not your
digestive tract.

3. Lingering bacteria can cause odor. RepHresh
cleanses it away. Keeping you fresh for 24-hours.

“We hope our campaign will help women understand they aren’t alone,”
adds Weiss. “All women menstruate; and shouldn’t feel embarrassed about
common problems when over-the-counter solutions can be found right at
local mass and drug stores.”

and Dwight, Co., Inc
. manufactures and markets a wide range of
personal care, household and specialty products under the brand names
ARM & HAMMER, FIRST RESPONSE and other well-known trademarks.

*These statements have not been evaluated by the Food and Drug
This product is not intended to diagnose, treat,
cure or prevent any disease.


For Church and Dwight, Co., Inc.
Jaimie Weiner