DOHA, Qatar–(BUSINESS WIRE)–Crossing a new milestone on its journey towards achieving its vision for
Tourism Authority (QTA) has unveiled the Qatar Destination Brand,
enhancing and accelerating efforts to promote the nation abroad. The
brand was unveiled to global audiences at the World Travel Market in
London, the world’s most highly attended global expo for all-things
tourism, ensuring maximum exposure.
The word mark has been exquisitely crafted with infinite attention to
detail and combines a seamless fusion of tradition and modernity. A
timeless classic, the word mark is elegant, warm, accessible, and
reflective of Qatar’s vision.
“The unveiling of Qatar’s first destination brand marks the beginning of
a new phase in our journey towards achieving the vision for Qatar, as
outlined in the National Tourism Sector Strategy 2030: a world class hub
with deep cultural roots,” said His Excellency Issa bin Mohammed Al
Mohannadi, Chairman of QTA. “In launching this brand, which is the first
to represent Qatar as a destination, and by channelling multiple
characteristics of the nation’s persona, hopes, actions and vision, our
efforts to promote the country and pique interest from world travellers,
gain new strength and cohesion.”
Comprising bespoke designed typography, rich colour palettes, a distinct
visual language, signature photography and well-crafted videography, the
brand provides a striking and highly distinctive visual identity that
captivates audiences and strengthens Qatar’s position as a premium
The Arabic word mark was designed by renowned Qatari calligrapher Ali
Hassan, who sought to express his love for Qatar’s history and
traditions juxtaposed with its dynamic vision and speed of development.
According to QTA’s Chief Marketing & Promotions Officer, Mr Rashed
AlQurese, the development of Qatar’s destination brand “has been a
carefully considered, nationwide process, involving locals, youth,
residents, artists, and a spectrum of relevant stakeholders.”
“Research played a key role in the development of the brand; QTA
benchmarked the world’s best nation and destination branding, as well as
internationally renowned consumer brands. We commissioned world-class
destination photographers to capture the essence of Qatar and the warmth
of its people,” he said, adding that the brand’s signature photography
will feature across the full spectrum of promotional assets from the
design of QTA’s exhibition stands to a variety of digital platforms,
advertising and print collateral.
“The brand will unify and strengthen communications by sector
stakeholders, tour operators, hoteliers and other members of the
industry about Qatar to international audiences, it will also reinforce
Qatar’s presence on the international stage at the global tradeshows,
events and exhibitions that QTA participates in,” he concluded.
About Qatar Tourism Authority
As the Qatari government’s tourism planning, regulation and promotion
arm, Qatar Tourism Authority (QTA) works in partnership with
stakeholders to plan, regulate and promote the development of a
sustainable and mature tourism sector that contributes to Qatar’s future
and positions the country as a leading tourism destination.
Chaired by H.E. Mr. Issa Bin Mohammed Al Mohannadi, QTA works on
showcasing all that Qatar has to offer, reinforcing the country’s
position on the world tourism map as a premium destination for authentic
experiences, business facilitation, and family-focused recreation.
QTA Press Office
Leila Sibaey, +974-44-99-7248