FouseyTUBE Pranks YouTube Stars Rebecca Black, Joey Graceffa, iJustine,
Claudia Sulewski, Jacksfilms, and Mike Rashid to Promote New Bar Protein
LOS ANGELES–(BUSINESS WIRE)–Fast growing food company Quest Nutrition capitalizes on a red-hot
social media fanbase and hits 1+ million views on its largest
branded-entertainment campaign video to date. In the interactive video,
renowned prankster FouseyTUBE updates the classic slapstick routine,
pie-ing YouTubers in the face. The six innovative gags promote the new
Pumpkin Pie flavored Quest Bar.
The pranks include explosive refrigerators, hundred-gallon pies, a Mission
Impossible-esque zip line, trick mirrors, and an army of
pie-wielding minions. Quest makes innovative use of YouTube annotations
allowing audiences to jump around in the video to watch their favorite
YouTubers get pied. Watch the “Choose Your Own Prank” video here:
“Collaborating with some of the biggest YouTuber creators is a key
ingredient to our mission of ending the global slide toward ill-health,”
said Nick Robinson, Chief Marketing Officer, Quest Nutrition. “Reaching
over a million views on our Explosive Pie Prank video shows how much fun
achieving our mission and living a healthy life can really be.”
This is the second video from Quest Studios to reach over a million
views in 2015; the first being an episode of the Matthew Santoro hosted
series Food For Thought. Parent company Quest Nutrition leads
pioneering efforts in branded entertainment and the YouTube space,
primarily with “fun, tasty content” featuring the best-selling Quest Bar
product line. All content is produced entirely in-house at Quest
Nutrition’s corporate headquarters in Los Angeles.
Find @QuestNutrition on Facebook, YouTube, Twitter, Instagram,
Pinterest, Google+ and at QuestNutrition.com.
About Quest Nutrition
Quest Nutrition, creator of the world’s number one protein bar, makes
clean eating fun! Committed to producing delicious, functional foods
with no nutritional compromise, Quest delivers products of the highest
quality to help active, health-conscious consumers achieve their goals.
Quest is available in 77 countries, supported worldwide by 2+ million
social media fans, & was named 2nd fastest growing company in North
America on the INC 5000.
Ami Gan, 562-272-0180 x790