Raley’s extends eCart personalized shopping service to include
delivery in Northern California
WEST SACRAMENTO, Calif.–(BUSINESS WIRE)–#Raleys–In an effort to serve the needs of its communities, Raley’s is launching
the second phase of delivery service through its (eCart) e-commerce
platform. The delivery service, which originally launched in
August 2017, in Alameda, CA, will allow healthy, fresh and high-quality
offerings at affordable prices to be delivered to select zip codes in
the Sacramento region.
This larger service area is part of Raley’s commitment to making
customers’ lives easier by delivering a personalized, time-saving
digital shopping experience. This is the next step in the company’s
investment in eCommerce, developed with the purpose of making grocery
shopping more convenient for its customers.
“We continue to invest in eCommerce and are excited to launch delivery
in Sacramento just in time for the holiday season,” said Deirdre
Zimmermann, Head of E-Commerce and Marketing. “We have been aggressive
in the development of eCart; analyzing shopping data and customer needs
assessments to build our platform to maintain especially high standards
for this personalized shopping service.”
All products within eCart fall under the guidelines set by Raley’s
recently-launched Shelf Guide program. The one-of-a-kind shelf tag
initiative helps customers combat label confusion obstacles. For the
Raley’s eCart specifically, Shelf Guide offers a customized, interactive
experience, where customers can filter by category and attribute to find
the products that meet their personal dietary needs.
Raley’s eCart is unique in that it provides the customized
service of a Raley’s personal shopper, who hand picks grocery items in
the order. Raley’s currently has 95 Raley’s, Bel Air Market and Nob Hill
Foods stores that offer curbside pickup. Now same-day delivery is also
offered for an expanding list of zip codes. All customers will receive
FREE delivery on their first order.
Raley’s is a privately owned, family operated supermarket chain with
headquarters in West Sacramento, CA. The company operates 122 stores in
Northern California and Nevada under four banners: Raley’s Supermarkets,
Bel Air Markets, Nob Hill Foods and Food Source. Raley’s was founded in
1935 by Tom Raley and is a major grocery chain best known for high
quality products, fresh produce, fine meats and outstanding customer
service. Raley’s strives to make its customers’ lives easier and better
by delivering a personalized food shopping experience. For more
information, visit www.raleys.com.
Chelsea Minor, 916-207-7060