Redfin Brings Progressive Real Estate Brokerage, Industry-Leading Website and Mobile Apps to Birmingham, Alabama

Homebuyers and Sellers Can Now Work with Redfin Agents Who are Paid
Based on Client Satisfaction

the next-generation real estate brokerage, today announced the debut of
its home buying and selling services in Birmingham, Alabama. In addition
to working with local, Redfin-employed real estate agents, people can
search and the Redfin iOS and Android apps for all the
agent-listed homes for sale in the greater Birmingham
metro area

“Redfin gives the real estate industry a touch of Southern hospitality,”
said Jim Carollo, expansion manager at Redfin. “Our customers often say
their Redfin real estate agent is more like an old friend or trusted
advisor helping them make the right decision than a salesperson trying
to close a deal. We’re excited to serve as advocates and offer our
world-class technology to homebuyers and sellers in Birmingham.”

To grow the brokerage locally, Redfin hired real estate agent and
Birmingham native Joy
. Reynolds has been in real estate for nine years, most
recently as an agent at Century 21. She was attracted to Redfin because
of its business model rooted in customer advocacy and transparency.

“Birmingham may be the largest city in Alabama, but its charming
downtown and civically involved residents make it feel like a small
town,” said Reynolds. “I’m thrilled to bring Redfin to my hometown
because I believe it offers the best way to buy or sell a home.”

Redfin was founded in Seattle in 2006 with the mission to reinvent
real estate
to benefit consumers, and has steadily expanded to 81
major U.S. cities. The Redfin model is different from traditional
brokerages in how it combines advanced technology with full-service
agents who are paid a salary, receive benefits and earn bonuses based on
customer satisfaction. All reviews for Redfin agents are published on
their online profiles.

Because most of Redfin’s customers discover the company through its
website, Redfin agents spend all their time working with existing
clients and zero time looking for new business. As a result, Redfin
operates very efficiently, and can pass along savings to its clients.

Redfin agents charge a 1.5 percent listing fee for sellers, rather than
the typical 3 percent, while providing a complete home-selling service
including pricing and staging advice, free professional photography and
marketing. Someone selling a $300,000 home with a Redfin agent would
save $4,500. To date, Redfin has saved its customers more than $200
million in real estate fees.

With the arrival of Redfin comes a host of technology features that
benefit both website users and brokerage clients:

  • Book
    It Now
    : Ability to instantly schedule a home tour with a Redfin
    agent with a single click from a browser, iPhone, iPad or Android app.
  • Redfin
    3D Walkthrough
    : High-resolution, interactive views from every
    angle inside homes listed with a Redfin agent. (coming soon)
  • Instant
    : Smartphone or email notifications when new homes are
    listed or when prices drop.
  • Redfin
    Hot Homes
    : Proprietary algorithm that indicates which homes for
    sale are likely to sell within two weeks.
  • Redfin
    Home Value Tool
    : A more accurate way to find out what your home is
    worth using self-selected comparable homes for sale in your market.
  • Search
    by School
    : Shows all the homes for sale served by a certain school
    with one easy search.
  • Tour
    and Offer
    : Real-time statistics and notes from Redfin agents about
    thousands of homes and offers.
  • Redfin
    : Software that recommends unexpected listings to Redfin
  • Deal
    : A real-time guide through the closing process, including
    milestones, deadlines and tasks.
  • Redfin
    Open Book
    : A resource for buyers and sellers that includes reviews
    of lenders, inspectors, title companies, handypeople and stagers, as
    well as feedback from Redfin agents.

To find or sell a house and to connect with a local agent, visit
To learn more about working at Redfin and to apply for open positions,

Connect with Redfin







the Redfin mobile app

About Redfin

Redfin (
is a next-generation real estate brokerage that represents people buying
and selling
. Founded by technologists, Redfin employs a team of
experienced, full-service real
estate agents
who are advocates, not salespeople, earning
customer-satisfaction bonuses, not just commissions. features
all the broker-listed homes for sale, as well as for-sale-by-owner
properties that don’t pay brokers a commission. Redfin also offers online
, built by its own software engineers, that make the entire
process of buying or selling a home easier and more fun. The company
serves major markets across the U.S. and has closed nearly $20 billion
in home sales. In 2012, Redfin was named one of The DIGITAL 100: World’s
Most Valuable Private Tech Companies by Business Insider.


Redfin Journalist Services:
Jon Whitely, 206-588-6863