Regional Free Trade Agreements: Opportunities or Obstacles for Business?

SYDNEY–(BUSINESS WIRE)–Euromonitor International released today its latest consumer markets
white paper titled, An Introduction to Regional FTAs in Australasian
Markets: Business Perspectives from India and China.

With the greater economic integration of the Asia-Pacific region there
has been a surge of recent free trade agreements (FTAs), from deals
struck between neighbouring nations through to more wide-ranging
negotiations, such as ASEAN’s Regional Comprehensive Economic
Partnership and the Trans-Pacific Partnership (TPP).

“The recognition of the benefits of stronger regional trade ties has
been widespread, with Australia and New Zealand also realising the
advantages of fostering closer economic relations with their Asian and
Pacific nation neighbours, particularly in the form of better access to
key export markets, reduced tariffs and increased investments,” says
Euromonitor International Research Analyst, Lily Lam. “Both nations are
major producers of food and beverage products with a premium ‘clean,
green’ international brand positioning, and can market their products
accordingly to target Asia’s emerging middle-class consumers.”

An Introduction to Regional FTAs in Australasian Markets: Business
Perspectives from India and China examines the prospects for companies
looking to take advantage of the region’s increasing number of trade

Throughout the white paper, Euromonitor International puts regional
trade and demographics into perspective, highlighting key takeaways from
New Zealand’s past FTA experiences and analysing the China-Australia FTA
in terms of its potential for food and beverage producers. In terms of
the future, the white paper considers the TPP and a prospective
Australia-India FTA.

“There are significant opportunities for Australasian companies as a
result of the FTAs within Asia and the Pacific region,” concluded Lam.
“The message is clear for Australian and New Zealand businesses – the
door is open and it is now time to respond to changing consumer demands.”

To download a free copy of the white paper please visit:

About Euromonitor International

is the world’s leading provider for global business
intelligence and strategic market analysis. We have more than 40 years
of experience publishing international market reports, business
reference books and online databases on consumer markets.


Euromonitor International
Bettina Kurnik
Tel: +61 2 9581 9231

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