Research and Markets: Changing Beverage Market: U.S Consumer Survey Tracking Trends in Adults’ Beverage Choices

DUBLIN–(BUSINESS WIRE)–Research and Markets (http://www.researchandmarkets.com/research/cgnb4m/changing_beverage)
has announced the addition of the “Changing
Beverage Market: U.S Consumer Survey Tracking Trends in Adults’ Beverage
Choices “
report to their offering.

The dynamics of the beverage category are described in this study
featuring long-term trends in adults’ beverage consumption habits.

Compiled from 8 trended consumer market research studies, this report
tracks trends in consumers’ beverage choices, while also describing the
attitudinal shifts precipitating change. For example, interest in clean
labels, fresh/unprocessed products and sugar-avoidance are tracked for
insights into their impact on beverage selection.

Generational differences in beverage choices are examined to profile the
choices of Millennials, Gen X, Baby Boomers and Matures/Seniors.

Key topics explored include:

– Long-term trends in beverage consumption (1993-2014)

– Frequency of consuming each beverage

– Brands of beverages purchased

– Generational differences in beverage choices

– Beverage choices when seeking something: thirst-quenching, refreshing,
low in calories, sugar-free, healthier, provides energy boost, good
tasting

– Beverage choices at meal and snack occasions

– Sweetener preferences

– Interest in clean labels

– Nutritional/dietary efforts and their impact on beverage selection

– Beverage appliance ownership

Report is 81 pages including Key Findings section, followed by a
detailed narrative and graphic analysis of the findings.

Key Topics Covered:

INTRODUCTION

METHODOLOGY

KEY FINDINGS

SUMMARY OF FINDINGS

I. BEVERAGE HABITS & TRENDS

II. GENERATIONAL DIFFERENCES IN BEVERAGE HABITS

III. BEVERAGE CHOICES AT MEALS/SNACKS

IV. DIETARY PRIORITIES IMPACTING BEVERAGE CHOICES

A. DIETARY RECOMMENDATIONS

B. CLEAN LABELS

C. SWEETENER PREFERENCES

V. BEVERAGE APPLIANCE OWNERSHIP

Companies Mentioned

– Almond Breeze

– Aquafina

– Capri Sun

– Celestial Seasonings

– Coca-cola

– Dasani

– Dr. Pepper

– Equal

– Evolution Fresh

– Folgers

– Fuze

– Gatorade

– Honest Tea

– Juicy Juice

– Kool-Aid

– Lipton

– Maxwell House

– Minute Maid

– Nantucket Nectars

– Nestea

– Ocean Spray

– Odwalla

– POM Wonderful

– Pepsico

– Red Bull

– Rockstar

– Silk

– Snapple

– SoBe

– Splenda

– Tazo

– Tropicana

– Truvia

– V8

– Vitaminwater

For more information visit http://www.researchandmarkets.com/research/cgnb4m/changing_beverage

Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
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Sector: Beverage