Research and Markets: Global Kitchen Towel Market: Opportunities and Challenges 2015-2019

DUBLIN–(BUSINESS WIRE)–Research and Markets (
has announced the addition of the “Global
Kitchen Towel Market: Opportunities and Challenges 2015-2019”

report to their offering.

The analysts forecast the global
kitchen towel market to grow at a CAGR of 6.10% during 2014-2019.

The report is based on an in-depth market analysis with inputs from
industry experts. It covers the landscape of the market and its growth
prospects over the coming years. The report also includes a discussion
of the key vendors operating in this market.

One major trend in this market is the increase in use of kitchen towel
for aesthetic purpose. Increasing purchasing power has supported demand
for high quality and premium brands. New designs, including hand-knitted
or crocheted towels are rising in popularity.

According to
the report, one key driver of this market is the increase in urban
population. According to the WHO, the urban population in 2014 accounted
for 54% of the total global population, up from 34% in 1960. Due to a
rise in double-income urban households, the purchasing power of
consumers is increasing, making previously expensive home care products
more affordable.

Further, the report states that one of the
major challenges is Inflation in cost of raw material. Many vendors use
cellulose fiber, in the form of kraft pulp or fiber recycled from
recovered waste paper, for making paper-based towels. Market forces like
demand and supply of raw materials affect cost, which when combined with
energy and transportation costs, impact selling prices.

Key questions answered in this report:

  • What will the market size be in 2019 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?

Key vendors:

  • Kimberly Clark
  • P&G
  • Koch Industries
  • Svenska Cellulosa Aktiebolaget
  • Wasau Paper

Other prominent vendors:

  • Accrol
  • Accrol
  • Aldar
  • Renova
  • Rodriquez Pty
  • Towel Depot
  • WEPO

Key Topics Covered:

PART 01: Executive

PART 02: Scope of the report

PART 03:
Market research methodology

PART 04: Introduction

05: Market landscape

PART 06: Market segmentation by

PART 07: Market Segmentation by Product

08: Geographical Segmentation

PART 09: Key leading countries

10: Market drivers

PART 11: Impact of drivers

PART 12: Market challenges

PART 13: Impact of drivers and challenges

PART 14: Market trends

PART 15: Vendor landscape

PART 16: Key Vendor Profile

17: Appendix

For more information visit


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Laura Wood, Senior Manager

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