Research and Markets: Global Pantyliner Market 2016-2020 – Increased Awareness About Feminine Hygiene

DUBLIN–(BUSINESS WIRE)–Research and Markets (
has announced the addition of the “Global
Pantyliner Market 2016-2020”
report to their offering.

The report predicts the global pantyliner market to grow steadily at a
CAGR of over 5% during the forecast period.

Increased awareness about feminine hygiene has prompted manufacturers to
focus on new marketing strategies. Brand visibility has increased due to
a number of campaigns on social media such as Facebook and YouTube.
These campaigns are significantly increasing the adoption of pantyliners.

Although the pantyliner market is in its nascent stage, it is gaining
traction due to change in perception regarding pantyliners among
consumers. This changing perception in women is a major driver for the
growth of the pantyliner market.

The global pantyliners market was dominated by the regular segment, with
a share of more than 64% in 2015. This is mainly because of easy
availability and market visibility of these products. This segment is
expected to contribute more than $2 billion in revenue by 2020.

The global pantyliner market was dominated by the Americas in 2015,
accounting for over 45% of the market share, and is expected to
contribute more than $1 billion in revenue by 2020. The adoption of
feminine hygiene products, especially tampons, menstrual cups, and
pantyliners, is high in the Americas because of high awareness rates and
the high proportion of working women.

Companies Mentioned:

  • P&G
  • Kimberly-Clark
  • Edgewell Personal Care
  • Unicharm
  • Premier
  • Berry
  • Natacare
  • Ontex International
  • First Quality Enterprises
  • Fujian Hengan Group
  • Kao
  • Millie & More
  • My Bella Flor
  • PayChest
  • Seventh Generation.

Key Topics Covered:

PART 01: Executive summary

PART 02: Scope of the report

PART 03: Market research methodology

PART 04: Introduction

PART 05: Market landscape

PART 06: Market segmentation by Category

PART 07: Geographical segmentation

PART 08: Market drivers

PART 09: Impact of drivers

PART 10: Market challenges

PART 11: Impact of drivers and challenges

PART 12: Market trends

PART 13: Vendor landscape

PART 14: Key vendor analysis

For more information visit


Research and Markets
Laura Wood, Senior Manager
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