Research and Markets: Millennial Parents in the U.S. – Market Analysis, Trends & Opportunities Report 2015

DUBLIN–(BUSINESS WIRE)–Research and Markets (
has announced the addition of the “Millennial
Parents in the U.S.”
report to their offering.

Millennial Parents in the U.S. analyzes the complex world of the more
than 20 million 18- to 34-year-olds who are raising children. and
highlights the implications for marketers. One consideration is that the
demographic and social profile of Millennial parents differs radically
from that of their peers without children.

The report shows how the increasingly non-traditional structure of
Millennial families with children presents something of a minefield for
marketers. Traditional images of a nuclear family may not resonate among
Millennial moms because a large percentage of them are single moms. On
the other hand, more than 80% of 30- to 34-year-old dads are married and
live in a recognizably traditional family environment.

The primary source of consumer data in this report is the Simmons NCS
for Spring 2015 which was fielded from April 2014 through June 2015. On
an ongoing basis, Experian Marketing Services conducts booklet-based
surveys of a large and random sample of consumers (approximately 25,000
for each 12-month survey compilation) who in aggregate represent a
statistically accurate cross-section of the U.S. population.

Other data sources include the U.S. Census Bureau and a range of surveys
and studies published by private research organizations including Pew
Research Center, The Hartford, Weber Shandwick/KRC Research and Goldman

Report Structure:

Chapter 1: Executive Summary

Chapter 2: Insights and Opportunities

Chapter 3: Social Trends Affecting Millennial Parents

Chapter 4: Demographic Profile of Millennial Parents

Chapter 5: The Mindset of Millennial Parents

Chapter 6: Highlights of Consumer Behavior

Chapter 7: Media Usage and Marketing

Marketing Approaches

For more information visit


Research and Markets
Laura Wood, Senior Manager
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