Research and Markets: US Pet Product Marketing Trends – Analysis, Technology & Forecasts

DUBLIN–(BUSINESS WIRE)–Research and Markets (
has announced the addition of the “Pet
Product Marketing Trends in the U.S.: Technology, Mobile, and Social
report to their offering.

Pet Product Marketing Trends in the U.S.: Technology, Mobile, and Social
Media provides the pet marketer with a bevy of best practices for
marketing to the pet parent. The report examines the ways in which pet
companies have capitalized on and continue to leverage the ever-evolving
usage and consumption of media by pet owners. More specifically, the
report addresses:

A wide range of cutting-edge digital technologies, including social
media, loyalty programs, e-mail marketing, mobile marketing, online
video, content marketing and native advertising, interactive games, paid
search, display advertising and many other forms.

The report also contains analysis of consumer technology usage trends
and motivations, drawing primarily on two data sources. The first is
national consumer survey data from Simmons. Through an ongoing program
of telephone and booklet questionnaire surveys of a large probability
sample of consumers who represent a statistically accurate cross-section
of the U.S. adult population, Simmons is able construct detailed
demographic profiles across various consumer product and service
markets, including the chocolate market. The discussion of consumer
patterns also draws on the Packaged Facts Pet Owner Survey, an exclusive
look at pet owners across the country.

Report Structure:

Chapter 1: Executive Summary

Chapter 2: Overview

Chapter 3: Loyalty Programs

Chapter 4: E-mail Marketing

Chapter 5: Mobile Marketing

Chapter 6: Social Media

Chapter 7: Online Video

Chapter 8: Content Marketing / Native Advertising

Chapter 9: Other Digital Strategies

For more information visit


Research and Markets
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