Ride-Sharing Service for Women Debuts in Boston

Safr Launches with a Mission to Empower Women Through Ride-sharing

an innovative new ride-sharing platform for women, today announced the
premiere of an invitation-only launch in Boston, with a broader consumer
roll out in the Boston market planned for March 1, and market
introductions in major U.S. cities to come later this year.

As a service connecting female drivers exclusively with female riders,
Safr’s mission is to empower women to participate more fully in the
ride-sharing economy. Since its debut, the ride-sharing economy has
rapidly transformed into an $9 billion industry that has experienced
unprecedented annual growth, yet women currently account for fewer than
one quarter of drivers on existing ride-sharing platforms and make on
average 34% less than their male counterparts. Furthermore, fewer women
use ride-sharing services as passengers as well.

“While the flexible schedule and added income would be a great option
for many women, they have been reluctant to become ride-sharing drivers
because of their concerns about safety,” said Stephanie Sonnabend,
former CEO and president of Sonesta Hotels, co-founder of 2020 Women on
Boards and Safr board member. “Safr wants to change the paradigm in
ride-sharing with a platform of women driving women, creating a safe and
empowering opportunity for all women.”

Core to its commitment to empowering its drivers, Safr debuts with a
variety of benefit programming in place. The service offers an equity
program to its drivers with drivers gaining an increased stake in the
company commensurate with their hours of driving and number of driver
referrals, relative to their fellow drivers. In an unprecedented act of
its commitment, Safr is also offering their first 1000 drivers a 10%
company commission lock rate for life, less than half the commission
rate for other ridesharing companies.

Safr also plans to roll out a package of financial planning and other
supportive services to drivers that will further empower them to
maximize their financial freedom. Safr convenes drivers for a variety of
community and training events and is the only ride-sharing company to
introduce Bystander Training as part of its onboarding process as a
means of empowering drivers to be a critical part of creating a safer
environment for our community. As part of its invitation-only launch,
Safr provides early adopter drivers the opportunity to earn enhanced
benefits by providing feedback which will be integrated into the Safr
service-model, enhancing the experience for both drivers and passengers.

With proprietary technologies, Safr strives to ensure the door-to-door
security of passengers as well as drivers. Safr’s best-in-class safety
features include a prominent SOS Button for both passengers and drivers,
a Color Matching feature that helps passengers and drivers confirm they
have connected with the right person before initiating a ride, and a
Command Center that tracks rides in real-time to guard against deviation
from a designated route. Safr will also conduct the most thorough and
comprehensive driver background checks as are permitted by law.

Additionally, Safr is committed to giving back to the communities it
serves by donating a portion of proceeds to charitable organizations of
importance to its community of drivers and passengers.

Safr has recruited L.A.-based actresses Alex Kapp and Tricia O’Kelley,
who starred on CBSThe New Adventures of Old Christine, to
serve as ambassadors for the brand. As Heads of Client Engagement and
Experience, Kapp and O’Kelley will represent Safr to external
constituencies, educate new drivers and passengers about the service
through video content and inform the brand user experience. Both single
mothers of two daughters, the actresses are advocates for the safety and
empowerment the Safr platform provides.

“We are thrilled to be a part of empowering women to take full advantage
of the income-generating opportunities and convenient travel that
ride-sharing can offer,” said Kapp. “Safr eliminates some of the sense
of unease women may feel using existing platforms, and provides drivers
and passengers a sense of community unmatched by other apps.”

The concept, which has evolved from Chariot for Women to Safr, has been
in the research and development phase focused on the development of the
leadership team, app features and driver benefits to bring to market.

The new platform will be available for download in the App Store and
Google Play the beginning of next week, and is available for use via
invitation only until March 1. For more information on becoming a Safr
driver, interested parties should email community@gosafr.com.

About Safr

Safr is a transportation technology platform that empowers women to
participate fully in the ride-sharing economy. Launching in 2017, the
service will offer ride-sharing exclusively for women. The platform
features best-in-class safety features including driver-passenger Color
Matching, an SOS Button and a real-time Command Center, as well as
rigorous driver background checks. Safr will debut in Boston with plans
to expand nationwide. For more information, visit www.GoSafr.com.


Elevate Communications, for Safr
Lucy Muscarella, 617-312-6411
Humphrey Flynn
cell: 617-549-1718
Marketing and PR Manager