Robles School students take a stand against bullying with GEICO-inspired campaign

TAMPA, Fla.–(BUSINESS WIRE)–According to stopbullying.gov,
nearly 71 percent of students surveyed say they’ve been a witness to
bullying. Another 30 percent of the students surveyed also admitted to
bullying someone themselves. The public is pretty well acquainted with
the facts that bullying comes in several forms and continues to be a
significant problem in today’s schools.


One local elementary school, Robles Elementary School in Tampa, Fla.,
decided to take a stand against bullying, and students there took part
in a school-wide contest to confront the issue.

Many classes worked on posters to illustrate their feelings on the
subject and it was Ms. Danielle Barton’s second graders whose poster
took the school’s top spot.

“The class was determined to create a poster that was catchy, but also
conveyed an important anti-bullying message,” said Ms. Barton, M. Ed.,
who teachers that class. “After brainstorming, the students chose the
GEICO advertising message ‘It’s what you do.’ for their own campaign
theme.”

Their slogan: “If you’re a student, you come to school – that’s what you
do. If you’re against bullying, you stop it – it’s what you do.”

When associates in GEICO’s Lakeland office learned about the poster,
they hatched up a plan to pay the school a visit and surprise a room
full of second-graders. Perhaps the biggest surprise came when the
students had a chance to meet GEICO’s six-foot-tall, living, breathing
Gecko, who was pretty excited himself to be surrounded by so many fans.

GEICO
(Government Employees Insurance Company) is a member of the Berkshire
Hathaway family of companies and is the second-largest private passenger
auto insurance company in the United States. GEICO, which was founded in
1936, provides millions of auto
insurance quotes
to U.S. drivers annually. The company is pleased to
serve more than 14 million private passenger customers, insuring more
than 23 million vehicles (auto & cycle).

Using GEICO’s online
service center
, policyholders can purchase policies, make policy
changes, report claims and print insurance ID cards. Policyholders can
also connect to GEICO through the GEICO
App
, reach a representative over
the phone
or visit a GEICO
local agent
.

For more information, go to www.geico.com.

Contacts

GEICO Communications
301-986-3271
gcorpcomm@geico.com
To
view GEICO’s Blog: http://blog.geico.com/