Wired Toy Company Connects with Large Group of Investors to Gain
SANTA CLARA, Calif.–(BUSINESS WIRE)–Roominate™,
an award-winning line of wired building systems for girls aged six and
up, has raised over $1 million from funders including Mark Cuban,
Aspiration Growth Opportunities, iD Ventures America, Tandem Capital,
and the Stanford StartX fund. As a result of this funding support, the
company is now able to widely distribute the launch of its new rPower
line of connected building kits, which will allow girls to program and
control their Roominate creations from a phone or tablet. Girls will be
able to move an elevator up and down, spin a merry-go-round faster or
slower, drive a car, program lights to blink, and so much more!
“Investing in women owned businesses, like Roominate, and empowering
female leaders is critical in inspiring the next generation of
innovators,” said Mark Cuban, owner of the Dallas Mavericks and investor
on ABC’s Shark Tank.
“We are so grateful to everyone who has supported our mission to
encourage more girls to become interested in STEM subjects,” said Alice
Brooks, co-founder of Roominate. “While revenues are strong with current
products, without the generous funding from our backers, we wouldn’t be
able to expand our offerings to bring our new rPower technology to young
girls, ultimately helping to close the STEM gender gap.”
On September 28, 2015, Roominate’s new line of building kits that
innovatively combine physical and digital play will be available at key
retailers including Amazon, Toys”R”Us and select Walmart stores.
Roominate rPower products will also be available for purchase on roominatetoy.com.
Roominate™ is a California-based toy company that aims to inspire the
next generation of innovators through a line of customizable, connected
building systems with modular pieces, working motor and light circuits
that allow girls to create original and unique structures. Roominate was
founded in 2012 by two female engineers out of Caltech, MIT, and
Stanford with a mission to encourage girls to have fun with STEM
subjects: Science, Technology, Engineering, and Math. In 2015, the
Roominate line expands with kits that feature more building pieces,
vehicles, new accessories and advanced technology. Most recently,
Roominate launched a #LetGirlsBuild campaign to encourage the next
generation of women in STEM fields. Visit www.roominatetoy.com
for more information.
Litzky Public Relations
201-222-9118 x 20