Rosa Regale, Premium Sparkling Red Wine to Host Series of “EMPIRE® Takeover Watch Party” Events

Hosted by Social Media Maven, Ajayi Luvvie, of Awesomely Luvvie Rosa
Regale Curates EMPIRE® Signature Cocktails

NEW YORK–(BUSINESS WIRE)–This Fall, Rosa Regale, the category leader of red sparkling Italian
wines in the US, will be “Celebrating Everyday Moments” by
hosting a series of “EMPIRE® Takeover Watch Party” events in cities
across the country to celebrate season two of the hit series EMPIRE® on
FOX. The viewing parties will be hosted by social media maven and
influential blogger Ajayi Luvvie of Awesomely Luvvie, and will
feature specially curated EMPIRE® themed cocktails.

EMPIRE® Takeover Watch Party cities and dates:

  • Houston, Texas (9/23)
  • Chicago, Illinois (10/14)
  • New Orleans, Louisiana (12/2)
  • *More dates and cities to be announced

“We are beyond thrilled to kick-off the Fall TV season with the EMPIRE®
viewing parties. Rosa Regale is seductive and alluring – just like
EMPIRE®. We are confident that partygoers will think of Rosa Regale when
celebrating their everyday moments,” says Sandra Krut, Rosa Regale Brand

Rosa Regale is crafted from 100% Brachetto grapes, and is known as the
ideal wine to enhance the everyday moments of life; from an evening
movie night with friends to landing the perfect job or promotion. As
part of the ‘Takeover’ parties, attendees will be encouraged to “Celebrate
Everyday Moments”
by tweeting during the show with the event
host, Luvvie Ajayi of Awesomely Luvvie, using the hashtag #RosaWatchParty,
as they enjoy signature Rosa Regale EMPIRE® cocktails.

“When I think of Rosa Regale, I think of the color red and that’s my
signature! It reminds me of passion and the zest for life. Now, I get to
host these exciting viewing parties and spread the word on creating even
more moments for amazing fans of EMPIRE®. I’m looking forward to having
fellow fans join me to enjoy great wine, great company and a great new
season of EMPIRE®!” says Luvvie Ajayi of Awesomely Luvvie.

Rosa Regale encourages everyone to enjoy their EMPIRE themed cocktails
while watching EMPIRE® and celebrating everyday moments. For more
information, visit
and join the Rosa Regale Watch Party conversation on Twitter @RosaRegale
using the hashtag #RosaWatchParty.

Rosa Regale EMPIRE® Signature Cocktails:

  • The Conqueror

    • 4oz Rosa Regale
    • 1oz Grand Marnier
    • 2oz Mango Nectar
    • Garnish with a pineapple cube and a strawberry
  • Lyon’s Roar

    • 4oz Rosa Regale
    • 2oz Hennessy Back
    • 1oz Ginger Ale
    • Garnish with blackberries
  • Kitty Cocktail

    • 4oz Rosa Regale
    • 2oz Ciroc Red Berry
    • 1oz Cranberry Juice

About Rosa Regale

Banfi Vintners was founded in New York in 1919 by John F. Mariani, Sr.
and built into America’s leading wine marketer over the last four
decades. The company continues to be family-owned by the founder’s
children and grandchildren, who are also proprietors of the Castello
Banfi vineyard estate in Montalcino, Tuscany; Vigne Regali Cellars in
Strevi, Piedmont; and Pacific Rim Winery in Washington’s Columbia
Valley. For more information, visit


Shauna Garriques, 917-688-4027