ROTH Capital Partners Releases its 2015-2016 Millennial Mom Survey

Fourth annual proprietary survey examining current trends, spending
patterns and drivers of consumer purchasing decisions of mothers

NEWPORT BEACH, Calif.–(BUSINESS WIRE)–ROTH Capital Partners (ROTH), a full service investment bank focused on
advising and financing growth companies, is pleased to announce the
release of its 2015-2016 Millennial Mom Survey, its fourth annual
proprietary survey examining current trends, spending patterns and
drivers of consumer purchasing decisions of mothers. The survey was
completed by 1,000 Millennial Mothers and was conducted in partnership
with Research Now.

Key findings from the ROTH Millennial Mom Survey include:

• 92% of Millennial Moms view exercise as important for them and their

• 87% of Millennial Moms view “brand” as an important factor when making
a purchase, and the two most important brand characteristics are quality
and price

• Sustainability and living an eco-friendly lifestyle are important to
95% of Millennial Moms, and over 50% are willing to pay a premium for
eco-friendly, green and organic products

• 58% of Millennial Moms regularly “like” or “follow” brands on social

• 47% of Millennial Moms are more likely to use mobile phones and
tablets to make online purchases versus computers and laptops

• 25% of Millennial Moms said they use a subscription service for
products related to their children

“Millennials are the largest segment of the U.S. population and will
account for the substantial majority of child related expenditures as
the economy improves and birth rates continue to rise. ROTH has
completed eight transactions in the Infant, Juvenile and Toy Industry
since 2010, and consumer brands that understand the Millennial Mom will
continue to attract the attention of institutional investors and
strategic acquirers,” said Paul Zaffaroni, Managing Director of Consumer
Investment Banking at ROTH.

“Important findings from our most recent survey include less economic
sensitivity in the decision to have a baby and parents’ willingness to
spend a significant portion of income on each child,” said David M.
King, CFA, Senior Research Analyst at ROTH. “This bodes well for
continued growth in revenue for infant, juvenile and toy companies. Key
investment themes, in our view, include sustainability, organics, child
safety, and value.”

For access to the ROTH Millennial Mom Survey, please contact your ROTH
Representative at (800) 678-9147.

ROTH Capital Partners

ROTH Capital Partners, LLC (ROTH), is a relationship-driven investment
bank focused on serving emerging growth companies and their investors.
As a full-service investment bank, ROTH provides capital raising, M&A
advisory, analytical research, trading, market-making services and
corporate access. Headquartered in Newport Beach, CA, ROTH is
privately-held and employee owned, and maintains offices throughout the
U.S. and Hong Kong. For more information on ROTH, please visit


ROTH Consumer Investment Banking Contacts:
Paul Zaffaroni,
Managing Director, 949-720-7174
Schramm, Managing Director, 949-720-7125
Mars, Managing Director, 949-720-7196
Frank, Vice President, 949-720-7135
Alyn, Vice President, 949-720-7156
Reid, Associate, 949-720-7146
Equity Research Contact:

Dave King, CFA, Senior Research
Analyst, 949-720-7167
Media Contact:

Isabel Mattson-Pain, Director of Marketing &
Corporate Access, 949-720-7117