Innovative Retail Storefront Creates New Concept for Growing
NEW YORK–(BUSINESS WIRE)–RPG, a New York City-based design and build firm, created an entirely
new retail concept for New York’s fist medical marijuana dispensary for
Columbia Care LLC. The firm was selected to design and build a branded
experience for ten medical marijuana dispensaries, starting with a
flagship location in Manhattan’s Union Square, which was unveiled to the
The environment RPG designed and constructed showcases a groundbreaking
retail concept that’s unique in the burgeoning category. Intended to go
beyond institutional standards, the design establishes a new aesthetic
for the face of medical marijuana in the United States. The dispensary
serves as a beautiful, contemporary environment that welcomes patients
with the highest standards of professionalism, care and education in
“RPG is thrilled to apply our retail design and manufacturing expertise
to Columbia Care’s groundbreaking vision for medical marijuana
dispensaries. Columbia Care’s high standards of professionalism and
industry leadership provides an optimal opportunity for RPG to do our
best work,” said Bruce E. Teitelbaum, CEO of RPG.
Sometimes, great success rises from unexpected opportunities, especially
when given the opportunity to explore new territory for a completely new
concept. This is exactly what happened when medical marijuana industry
pioneer Columbia Care hired RPG to brand, design, and build ten
The opening of New York’s first medical marijuana dispensary has been
making headlines for Columbia Care not just for its first-to-market
status, but also for the contemporary, comfortable environment of the
retail space designed and created 360 degrees by the team at RPG.
“RPG took Columbia Care’s vision to create a consistent but unique
patient experience by balancing our compassion, medical mission and
connection with one of nature’s most powerful medicines. Their
collaborative approach resulted in a design and final product that
exceeded our expectations. Columbia Care will continue to value its
relationship with RPG and looks forward to expanding this partnership
nationally,” remarked Nicholas Vita, CEO of Columbia Care.
Columbia Care’s new flagship, located at 212 East 14th Street
in the bustling Union Square locale of Greenwich Village, was designed
and built with great care and attention to detail. The space utilizes
wood, marble, bronze and white finishes that not only appeal to
patients, pharmacists and consultants, but also satisfy all Department
of Health and New York state protocol and security mandates.
Unexpected touches, such as soft lighting and a combination of 20th
century modern and custom-designed furniture, welcome patients into
Columbia Care. Seating vignettes provide social opportunities and foster
a sense of community while a central communal table provides a
comfortable spot for patients to have one-on-one consultations with
pharmacists. The new pharmacy also features large format photography
along the length of the space using images that convey the beauty and
wellness properties of various cannabis plants.
Each patient is empowered with education and information via visuals,
videos and tablets, all geared at removing the stigma commonly
associated with medical marijuana while bringing the highest standards
of professionalism and dignity to therapy.
RPG, a global firm with headquarters in New York City, designs, develops
and manufactures displays, fixtures and retail environments in a wide
range of categories, both mass and prestige. With 25 years of continued
success, RPG builds original retail experiences, cultivates successful
partnerships and pioneers new markets. Uncompromising creativity and
quality are top priority. We seamlessly translate brand values into
experiences, maintaining a steadfast commitment to quality and
innovation in design, development and manufacturing.
RPG prioritizes customer service, excellent standards, competitive
pricing and speed-to-market through our global offices and manufacturing
facilities. We are a team of designers, engineers, project managers,
marketers, manufacturers and consumers who understand the importance of
ensuring that brands are easy-to-shop and prominent. It is RPG’s
business to raise the bar and offer innovative solutions and ROI to our
clients. For more information, visit us at www.rpg57.com.
Martin Higgins, 917-715-2277